1 week ago
PhonePe Data Platform Joins PM GatiShakti for National Planning
PhonePe has made a deal with the Ministry of Electronics and Information Technology.
It will add information from its PulsePro platform to the PM GatiShakti planning system.
PulsePro studies large groups of anonymised transactions, so individual customers are not identified.
The information can show what kinds of activity are happening in different places.
Planners may use these signals to understand markets and local needs.
The data could help with roads, infrastructure, and economic planning.
It may also support development in cities and villages.
S Krishnan said this kind of detailed information can help officials make better decisions.
PhonePe signed an MoU with the Ministry of Electronics and Information Technology to integrate PulsePro into PM GatiShakti.
PulsePro converts aggregated and anonymised transaction data into market signals across geographies and categories.
The platform is intended to support infrastructure planning, economic analysis, and urban and rural development.
PulsePro metrics will be integrated into the PM GatiShakti National Master Plan portal with BISAG-N collaboration.
MeitY Secretary S Krishnan said granular, hyperlocal data can improve planning and decision-making.
- Who
- PhonePe, the Ministry of Electronics and Information Technology, and the PM GatiShakti framework are involved; MeitY Secretary S Krishnan commented on the collaboration.
- What
- PhonePe signed an MoU to integrate its PulsePro data intelligence platform into the PM GatiShakti National Master Plan portal.
- Where
- The integration concerns national planning and development across India; no specific location is given.
- When
- The articles do not specify when the MoU was signed.
- Why
- The collaboration aims to provide granular, hyperlocal market insights for infrastructure planning, economic analysis, and urban and rural development.
Key facts
- Companies and agencies
- PhonePe and the Ministry of Electronics and Information Technology
- Platform
- PhonePe PulsePro
- Planning framework
- PM GatiShakti National Master Plan
- Data type
- Aggregated and anonymised transaction data
- Intended uses
- Infrastructure planning, economic analysis, and urban and rural development
- Portal management
- The portal is managed in collaboration with the Bhaskaracharya National Institute for Space Applications and Geo-informatics
- Official comment
- MeitY Secretary S Krishnan said granular and hyperlocal insights can complement existing datasets
Quotes
S Krishnan
MeitY Secretary
“Data-driven intelligence can play an important role in enabling more informed planning and decision-making. The granular and hyperlocal insights available through PhonePe PulsePro can complement existing datasets and provide additional visibility into emerging trends across markets and geographies.”
rediff.com
Sources
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