1 hr ago
JLR Targets NATO Markets With New Defender Military Vehicles
JLR makes Defender vehicles, and it now wants some of them to be used by militaries.
It has created a new defence division for this purpose.
The new Defender Wolf Series II is designed to carry people and equipment.
JLR wants to sell these vehicles to NATO countries and other defence organisations.
It is also competing for a large contract from the UK Ministry of Defence.
Other companies, including General Motors and Ineos Automotive, are competing for the same contract.
JLR is exploring this market because European countries are increasing defence spending.
The plan comes while JLR is also dealing with weaker car sales, higher costs and planned job cuts.
Jaguar Land Rover has created a defence division to market Defender Wolf Series II vehicles to military organisations worldwide.
JLR is competing for a £900 million UK Ministry of Defence contract to replace ageing Land Rovers.
General Motors and Ineos Automotive are also bidding for the British military vehicle contract.
The move comes as European defence spending rises and carmakers face weaker sales, higher costs and Chinese competition.
JLR is simultaneously planning around 4,000 global job cuts and £1.7 billion in cost savings, though it says the defence division is unrelated.
- Who
- Jaguar Land Rover, owned by Tata Motors, is promoting the Defender Wolf Series II, alongside competing bidders General Motors and Ineos Automotive.
- What
- JLR has established a defence division and is seeking military vehicle sales in NATO countries and a £900 million UK Ministry of Defence contract.
- Where
- The vehicles are designed and engineered in the UK, with engines built in Wolverhampton, and are being offered to defence organisations worldwide.
- When
- The move comes as JLR cuts costs and plans around 4,000 job cuts globally.
- Why
- JLR is seeking new demand as the car industry faces weaker sales, higher costs, tariffs, competition from Chinese manufacturers and the transition to electric vehicles, while European defence spending increases.
Key facts
- Vehicle
- Defender Wolf Series II
- UK contract
- A £900 million Ministry of Defence light mobility vehicle tender
- JLR owner
- Tata Motors
- Competitors
- General Motors and Ineos Automotive
- Planned job cuts
- Around 4,000 globally
- Planned savings
- £1.7 billion
- Manufacturing
- Vehicles are designed and engineered in the UK, with engines built in Wolverhampton
Quotes
Patrick McGillycuddy
Managing director of Defender at Jaguar Land Rover
“Through our newly established Defender defence division, we will offer Defender Wolf Series II to defence organisations worldwide, while also bidding for the UK Ministry of Defence light mobility vehicle tender.”
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