1 year ago
Freshworks and McLaren Racing Announce Partnership for F1 Team
Freshworks, a software company, is now an official partner of the McLaren Formula 1 team.
This means Freshworks' name will be on the race cars and team clothing.
McLaren will use Freshworks' Freshservice software to help their IT services run more efficiently.
The goal is to streamline IT operations, especially during busy race seasons, supporting McLaren's performance on the track.
Both companies believe this partnership will help McLaren be more successful by improving efficiency.
Freshworks has partnered with McLaren Racing as an Official Partner.
Freshworks' branding will be on the McLaren Formula 1 cars and team kit from the Belgian Grand Prix.
McLaren will use Freshservice to improve IT services within the team.
Freshworks' AI-powered Freshservice aims to ensure smooth global IT operations.
The partnership seeks to boost efficiencies to improve on-track performance.
- Who
- Freshworks and McLaren Racing.
- What
- Freshworks has partnered with the McLaren Formula 1 team.
- Where
- The McLaren Formula 1 team.
- When
- The partnership started with the Belgian Grand Prix, and continues through the remainder of the 2025 season and beyond.
- Why
- To optimize IT operations and boost efficiencies, improving performance.
Key facts
- Partnership Type
- Official Partner
- Teams Involved
- McLaren Formula 1 Team, Freshworks
- Freshworks product
- Freshservice
- Goal
- Improve IT services
- Branding Placement
- Race cars and team kit
- CEO of Freshworks
- Dennis Woodside
- CEO of McLaren Racing
- Zak Brown
Sources
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