3 hrs ago

Plant Protein Moves From Gym Supplements to Indian Homes

Protein powders were once mostly associated with gyms and bodybuilding.

Now, more people in India are considering them for everyday meals.

Plant protein can be useful for people who avoid dairy or follow vegetarian and vegan diets.

Common plant protein sources include peas, rice and soy.

Some products mix different sources to provide complementary nutrition.

Shoppers are also reading labels more carefully to check sugar, sweeteners and ingredients.

Brands are offering sachets, ready-to-mix drinks and powders that can be added to foods such as oats or dal.

The article says future products may include new sources such as yeast-based proteins.

Key facts

Article dateline: New Delhi, India, September 21
Main trend: Protein products are moving beyond gym and bodybuilding use toward everyday nutrition.
Key consumers: Vegetarians, vegans, corporate professionals, fitness enthusiasts, home cooks and families.
Common protein sources: Peas, rice and soy.
Example blend: Pea protein and brown rice protein are combined because their amino-acid profiles can complement each other.
Pod Nutrition formulation: Its plant protein range combines pea and brown rice protein and provides 26 grams of protein per serving.
Product formats: Single-serve sachets, ready-to-mix beverages, flavoured powders and unflavoured powders.
Emerging innovation: Fermentation-based and yeast-based protein ingredients are being explored.

theprint.in · 3 hrs ago