2 weeks ago
Sanchi Unveils Gond-Inspired Brand Identity and Packaging in Indore
Sanchi is a dairy brand from Madhya Pradesh.
It has created a new look for its packages and logo.
The design uses colours and pictures inspired by Gond art.
The pictures show cows, village life, milk and women who work as dairy farmers.
The new design is being used for products such as milk, curd, paneer, chhach and ghee.
Sanchi’s Indore dairy network collects about 300,000 litres of milk each day.
It works with many dairy cooperatives, distributors, retailers and farmers.
The new packages use the slogan “Swad, Sehat, Sanchi.”
Madhya Pradesh dairy cooperative brand Sanchi introduced a redesigned identity and packaging in Indore.
The new design uses contemporary colours, a unified layout and Gond art-inspired imagery.
The imagery depicts cows, rural life, milk and women dairy farmers.
Indore Dugdh Sangh procures around 300,000 litres of milk daily from nearly 59,197 farmers.
Sanchi milk, curd, paneer, chhach and ghee now carry the tagline “Swad, Sehat, Sanchi.”
- Who
- Sanchi, Madhya Pradesh’s cooperative dairy brand, along with Indore Dugdh Sangh and associated officials.
- What
- Sanchi unveiled a redesigned brand identity and packaging featuring Gond art-inspired elements.
- Where
- At the College of Agriculture in Indore, Madhya Pradesh.
- When
- The unveiling was reported in connection with the brand’s 45-year legacy; the article gives no exact event date.
- Why
- To update Sanchi’s identity and unify the packaging of its dairy products.
Key facts
- Brand
- Sanchi
- New tagline
- Swad, Sehat, Sanchi
- Daily milk procurement
- Around 3 lakh litres
- Dairy cooperative societies
- 1,687 connected societies
- Dairy farmers
- Around 59,197 connected farmers
- Distribution network
- 148 distributors and around 1,300 retailers
- Recent cooperative expansion
- 323 new societies established and 109 revived since April 2025
- Digital collection
- Milk collection digitised through the NDDB AMCS mobile application
Sources
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