1 week ago

YES Bank Launches Women-Focused Credit Card Beyond Shopping Rewards

YES Bank Launches Women-Focused Credit Card Beyond Shopping Rewards
YES Bank’s latest push: A credit card just for women that goes beyond shopping · businesstoday.in

YES Bank created a credit card especially for women.

The bank says women are increasingly making their own money and spending decisions.

In the past, women were often treated as extra users on someone else’s card.

This card is designed to make them the main cardholders.

It gives rewards for things such as food, groceries, travel and beauty purchases.

It also offers vouchers, movie benefits, coffee and access to financial news.

A special feature is a yearly health check-up with some women-focused screenings.

For now, only salaried women can apply, but the bank may later include self-employed women.

Key facts

Product
YES Essence credit card
Target customers
Salaried women customers
Rewards
Accelerated rewards on dining, groceries, shopping, beauty and travel
Milestone benefit
Up to 10,000 YES Rewardz after reaching spending milestones
Health feature
Annual preventive health check-up with women-centric screenings, including cancer-marker tests
Additional benefits
Welcome vouchers, a birthday voucher, buy-one-get-one movie tickets and complimentary coffee at selected mall outlets
Future expansion
YES Bank is evaluating an extension to self-employed women

Sources

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