1 week ago
YES Bank Launches Women-Focused Credit Card Beyond Shopping Rewards
YES Bank created a credit card especially for women.
The bank says women are increasingly making their own money and spending decisions.
In the past, women were often treated as extra users on someone else’s card.
This card is designed to make them the main cardholders.
It gives rewards for things such as food, groceries, travel and beauty purchases.
It also offers vouchers, movie benefits, coffee and access to financial news.
A special feature is a yearly health check-up with some women-focused screenings.
For now, only salaried women can apply, but the bank may later include self-employed women.
YES Bank introduced the YES Essence credit card for women as primary cardholders.
The card offers rewards on dining, groceries, shopping, beauty and travel spending.
Benefits include milestone rewards, welcome vouchers, movie tickets, coffee and financial-news access.
An annual preventive health check-up includes women-centric screenings such as cancer-marker tests.
The card is currently available to salaried women, while YES Bank is evaluating access for self-employed women.
- Who
- YES Bank and women customers, with comments from Anil Singh, the bank’s Country Head for Credit Cards and Merchant Acquiring.
- What
- YES Bank introduced the YES Essence credit card, designed specifically for women as primary cardholders.
- Where
- The card’s selected mall coffee benefits are available across India; the article discusses the product in the Indian market.
- When
- The article does not specify a launch date.
- Why
- YES Bank said women’s financial behavior and independence are changing, creating demand for products tailored to their needs.
Key facts
- Product
- YES Essence credit card
- Target customers
- Salaried women customers
- Rewards
- Accelerated rewards on dining, groceries, shopping, beauty and travel
- Milestone benefit
- Up to 10,000 YES Rewardz after reaching spending milestones
- Health feature
- Annual preventive health check-up with women-centric screenings, including cancer-marker tests
- Additional benefits
- Welcome vouchers, a birthday voucher, buy-one-get-one movie tickets and complimentary coffee at selected mall outlets
- Future expansion
- YES Bank is evaluating an extension to self-employed women








