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Carrefour Re-enters India With Apparel Group Partnership

Carrefour Re-enters India With Apparel Group Partnership
Carrefour re-enters India with Indian partner Apparel Group · thehindubusinessline.com

Carrefour is a large French store company that has come back to India.

It is working with an Indian partner called Apparel Group.

The company wants to open 50 stores in about three years.

Its first new store opened in Greater Noida.

More stores will first be opened around Delhi and Uttar Pradesh.

Carrefour will sell food, household goods, personal-care products, clothing, and accessories.

It also wants to develop its own store brands and use online shopping later.

Carrefour had left India in 2014, but it is now returning with a different partnership model.

Key facts

Indian partner
Apparel Group, owned by APPCORP Holding
Expansion target
50 stores within three years
Initial focus
Delhi-NCR and Uttar Pradesh
First store
H&S Mall, Greater Noida
Previous presence
Carrefour operated in India through the cash-and-carry model before exiting in 2014
Product range
Fresh produce, groceries, bakery items, household essentials, personal care, fashion, and accessories
Digital strategy
A hybrid physical-store, e-commerce, and quick-commerce model is planned after sufficient store expansion

Quotes

Patrick Lasfargues

Carrefour’s Executive Director for International Partnership

“Just as we do in France, in India too we will look at having a hybrid model, where we have the physical stores along with the online model.”
thehindubusinessline.com
“In 2018, we decided to adopt a new strategy for international markets focusing on collaborations with local partners as franchisees.”
thehindubusinessline.com

Nilesh Ved

Chairman of APPCORP Holding, owner of Apparel Group

“We plan to open 50 stores in another three years.”
thehindubusinessline.com

Sources

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