3 weeks ago
Kim Kardashian's SKIMS to Enter India via Reliance Brands Partnership
Kim Kardashian is a very famous celebrity who started the clothing brand SKIMS in 2019 with her business partner Jens Grede.
SKIMS makes shapewear, underwear and comfy loungewear designed for many different body types, plus menswear and a special line made with Nike.
Now SKIMS is coming to India with the help of a big Indian retail company called Reliance Brands.
The first SKIMS stores will open in Delhi and Mumbai, and Indian shoppers will also be able to buy the brand online.
SKIMS has already opened stores in London and Dubai, with Hong Kong and Seoul planned next.
Kim Kardashian said she can't wait to welcome Indian customers to her stores for the very first time.
Isha Ambani, a director at Reliance Retail Ventures, said the brand speaks to a new generation of Indian shoppers who want fashion that is both aspirational and made for them.
India is seen as a fast-growing market for premium international brands.
Reliance Brands Limited (RBL), the luxury retail arm of Mukesh Ambani-owned Reliance Industries, announced an exclusive partnership with SKIMS on Wednesday to launch the brand in India.
SKIMS will open its first Indian stores in Delhi and Mumbai, sold through physical stores and digital platforms in a phased rollout.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS offers shapewear, underwear, loungewear, menswear and its NikeSKIMS line.
The India entry follows recent SKIMS store openings in London and Dubai, with Hong Kong and Seoul next on the brand's global roadmap.
Reliance Retail already partners with brands including Fenty Beauty, Stella McCartney and Valentino, while rival Nykaa has signed Rare Beauty and NARS Cosmetics.
- Who
- Kim Kardashian and Jens Grede's SKIMS brand and Reliance Brands Limited (RBL)
- What
- An exclusive partnership to launch and operate SKIMS in India through physical stores and digital platforms
- Where
- India, beginning with first stores in Delhi and Mumbai
- When
- Announced on Wednesday
- Why
- To tap one of the world's fastest-growing luxury and premium consumer markets as demand for international brands rises in India
Key facts
- Brand
- SKIMS
- Co-Founders
- Kim Kardashian and Jens Grede
- Founded
- 2019
- Indian Retail Partner
- Reliance Brands Limited (RBL)
- First Indian Stores
- Delhi and Mumbai
- Product Range
- Shapewear, underwear, loungewear, menswear and NikeSKIMS
- Global Expansion
- London and Dubai open; Hong Kong and Seoul next
- Valuation
- $5 billion after raising $225 million
Quotes
Kim Kardashian
Co‑founder and Chief Creative Officer of SKIMS
“"Reliance Brands has an exceptional track record of building some of the world’s leading fashion and lifestyle brands in India. We’re excited to partner with their team as we introduce SKIMS to this important market and continue expanding our global retail footprint," said Jens Grede, Co‑Founder & CEO, SKIMS.”
freepressjournal.in
livemint.com
“"SKIMS has changed how the world thinks about shape, comfort and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them. We are proud to introduce SKIMS to India and to build it here for the long term."”
freepressjournal.in
livemint.com
CNBC TV 18
Sources
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