2 hrs ago
FanCode, ITW Universe Partner For India-Afghanistan T20I Series
FanCode and ITW Universe are working together for an India-Afghanistan cricket series.
The matches are T20I games.
FanCode shows sports digitally in India.
Yannick Colaco said the partnership is meant to give fans a better viewing experience.
He also said advertisers responded strongly to the series.
Advertisers want digital sports spaces where many people can see their messages.
They also want viewers to engage with those messages and measure the results.
FanCode hopes to help fans enjoy the games while giving brands a useful way to reach audiences.
FanCode has partnered with ITW Universe for the India-Afghanistan T20I series.
FanCode Co-Founder Yannick Colaco said the partnership aims to improve digital sports viewing in India.
Colaco said the series received a strong response from advertisers.
FanCode described premium digital sports inventory as offering scale, engagement and measurable impact.
The platform plans to create an engaging viewing experience while helping brands connect with audiences.
- Who
- FanCode, ITW Universe and Yannick Colaco are involved.
- What
- FanCode and ITW Universe partnered for the India-Afghanistan T20I series.
- Where
- The partnership concerns digital sports viewing in India.
- When
- Why
- The stated aims are to improve the viewing experience and provide advertisers with scalable, engaging and measurable digital sports inventory.
Key facts
- Partnership
- FanCode and ITW Universe
- Series
- India-Afghanistan T20I series
- FanCode representative
- Yannick Colaco, Co-Founder
- Advertiser response
- Strong response to the series
- Advertiser benefits
- Scale, engagement and measurable impact
- Audience focus
- Sports fans and brands in India
Quotes
Yannick Colaco
Co-founder of FanCode
“FanCode has been at the forefront of shaping the digital sports viewing experience in India, and our partnership with ITW Universe for the India-Afghanistan T20I series is another step towards delivering greater value to both fans and advertisers. The strong advertiser response to the series reflects the growing appetite for premium digital sports inventory that combines scale, engagement and measurable impact. We look forward to creating an exciting viewing experience for fans while enabling .”
timesnownews.com
Sources
Related news
Cricket Rights Costs Challenge India’s Sports Media Business
ITW Universe Secures Rights for Historic India–Japan T20I
India’s CTV Audience Triples To 207 Million Viewers
Indian Cinema Shifts From OTT Safety Nets Toward Theatrical Risk
Ted Sarandos Says Netflix Is Both Classy and Massy
Afghanistan, Not India, Named Official Hosts for Delhi T20Is
AI Cameras, 3D Replays, Spidercam Transform India-Afghanistan T20I Broadcast
India May Play Nine White-Ball Matches Before Asian Games
