9 months ago
MS Dhoni Partners with Panasonic for ACs
MS Dhoni, a famous cricket player, has teamed up with Panasonic, a big electronics company.
They will work together to promote Panasonic's new air conditioners that have smart features.
ITW Universe, a company that helps brands and celebrities work together, made this partnership happen.
Both MS Dhoni and Panasonic are happy because they share similar values like being reliable and trustworthy.
This partnership aims to make Panasonic a well-liked brand in India.
ITW Universe facilitated a partnership between MS Dhoni and Panasonic Life Solutions India.
Dhoni will endorse Panasonic's new line of AI-enabled air conditioners.
The partnership aligns with both Dhoni's and Panasonic's values of reliability and trust.
ITW Universe has a history of successful collaborations with MS Dhoni for various brands.
Both parties expressed excitement and optimism about the partnership's potential.
- Who
- MS Dhoni, ITW Universe, Panasonic Life Solutions India
- What
- Partnership for endorsing Panasonic's AI-enabled air conditioners
- Where
- India
- When
- Not specified
- Why
- To leverage Dhoni's appeal and Panasonic's brand values
Key facts
- Company
- ITW Universe
- Celebrity
- MS Dhoni
- Brand
- Panasonic Life Solutions India
- Product
- AI-enabled air conditioners
- Company Representative
- Bhairav Shanth
- Brand Representative
- Dhiraj Sharma
Quotes
Bhairav Shanth
Co-founder of ITW Universe
“We are delighted to have stitched this collaboration and look forward to seeing this partnership flourish. Our philosophy at ITW Universe has always been to provide solutions that significantly move the needle for our clients, and we have an illustrious history of working with MSD - he is someone whose appeal and impact as an ambassador is always spectacular.”
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Dhiraj Sharma
Marketing Head of Panasonic
“We are excited to have MS Dhoni on board. He is an icon in the truest sense of the term and a part of India’s sports and pop culture fabric, and the values he represents - trust, reliability, efficiency, and adaptability - are the ones that, as a brand, Panasonic always strives to uphold. It is a partnership that I believe will find strong emotional resonance and establish Panasonic firmly as one of India’s most admired consumer tech brands.”
livemint.com
Mahendra Singh Dhoni
Former Indian cricket captain and brand ambassador
“It’s great to join hands with a brand that reflects shared values like reliability, trust, and a constant drive to improve. I have enjoyed working with the team at ITW Universe and look forward to this latest journey and to see what path Panasonic’s technology and innovative products chart in the future.”
livemint.com
Sources
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