2 weeks ago
Zoho Arattai Business Takes on WhatsApp with Encrypted Messaging
A big software company called Zoho is building a new messaging app for businesses.
The app is called Arattai Business.
It will help people at work talk to each other safely.
Messages will be locked so only the people sending and receiving them can read them.
That is called end-to-end encryption.
The app is being made in India and for Indian businesses.
Zoho says it will give companies more control over their data.
It wants to be different from apps like WhatsApp Business by focusing on privacy.
Zoho says it will not sell personal data or use private chats to train AI models.
The app is not ready yet and just says "coming soon" on Google Play.
We will learn more about its features and price when it is officially launched.
Zoho is preparing to launch Arattai Business, a new encrypted messaging app for workplace communication.
The app has appeared on Google Play Store with a "coming soon" label, ahead of an official launch.
Planned features include end-to-end encrypted messaging, secure cross-device synchronization and greater control over business data.
Zoho says the platform is built in India and designed for Indian businesses, entering a segment served by WhatsApp Business.
Arattai, launched by Zoho in 2021 for consumers, stores user data in India and the Tamil word "Arattai" means casual conversation.
- Who
- Zoho, the Indian technology company behind the consumer messaging app Arattai.
- What
- Is launching Arattai Business, a privacy-focused, end-to-end encrypted messaging app for companies and teams.
- Where
- Built in India and designed for Indian businesses; listed on the Google Play Store.
- When
- Reported August 15, 2026; the app is listed as "coming soon" with an official launch date not yet announced.
- Why
- To give businesses a secure messaging option with data control and ownership, competing with platforms such as WhatsApp Business.
Key facts
- Product
- Arattai Business
- Developer
- Zoho
- Status
- "Coming soon" on Google Play Store
- Key features
- End-to-end encrypted messaging, secure cross-device synchronization, business data control
- Target market
- Indian businesses and teams
- Consumer predecessor
- Arattai, launched by Zoho in 2021
- Data policy
- Data stored in India; no selling of personal data, no ad targeting from private chats, no AI training on private conversations
- Pricing
- Not yet revealed
Sources
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