2 hrs ago

Meta to Charge WhatsApp Business Service Messages From October 1

Meta is changing how some businesses pay to message customers on WhatsApp.

Starting October 1, 2026, businesses will pay for each delivered service message.

These are usually replies sent during a 24-hour customer-service period after a customer contacts a business.

Some utility messages sent during that period will also cost money.

The price will depend on the market where the business operates.

Businesses using the WhatsApp Business Platform must add a payment method by September 30, 2026.

If they do not, Meta may stop delivering their service messages.

Ordinary people can still use WhatsApp without paying, and some messages started through advertisements remain free.

Key facts

Effective date: October 1, 2026
Payment deadline: September 30, 2026
Messages affected: Delivered service messages and certain utility messages sent during an open customer-service window
Pricing basis: Rates will align with applicable utility and authentication rates in each market
Billing method: Meta will charge for delivered messages rather than attempted messages
Businesses affected: WhatsApp Business Platform users with Solution Provider or direct integrations
Unaffected users: Regular WhatsApp users will not be charged for sending messages

firstpost.com · 2 hrs ago