2 weeks ago
Aasif Malbari succeeds Sitapati as Godrej Consumer Products CEO
A very well-known Indian company that makes household brands has a new boss, and his name is Aasif Malbari.
He started the new job on Wednesday.
Before that, he was in charge of the company's money.
Aasif is really good at numbers: he got first place in the whole country in his accounting exams.
He worked at two other big companies before joining this one.
At one of them, he helped raise a billion dollars for its electric car business.
The company he now leads sells its products in India and many other countries around the world.
Aasif says he is excited to begin and wants to work together with his team.
He thinks of the job as a long journey with miles still to go, not a final finish line.
Aasif Malbari took over as managing director and CEO of Godrej Consumer Products (GCPL), succeeding Sudhir Sitapati.
The 51-year-old moved from CFO to CEO in three years, with his remit expanding from finance into strategy, business performance and international operations.
Malbari, a Chartered Accountant and Company Secretary, spent nearly 18 years at Hindustan Unilever before joining Tata Motors in 2018.
At Tata Motors, he helped reorganise the passenger vehicle businesses and supported the $1-billion fundraising for its electric vehicle company.
GCPL is pursuing growth across India, Indonesia, Africa, the US and West Asia, and reported consolidated revenue growth in the June quarter.
- Who
- Aasif Malbari, who took over as managing director and CEO of Godrej Consumer Products (GCPL), succeeding Sudhir Sitapati.
- What
- Malbari was elevated from global CFO to the top operating role, with his responsibilities having grown from finance into strategy, business performance and international operations.
- Where
- India, at Godrej Consumer Products; the company also operates across Indonesia, Africa, the US and West Asia.
- When
- The leadership change was announced on a Tuesday and took effect the following Wednesday; the articles give no specific calendar date.
- Why
- His appointment follows Sudhir Sitapati's departure and reflects GCPL's focus on combining expansion with profitability and execution discipline as it invests in new categories and brands.
Key facts
- New MD & CEO
- Aasif Malbari
- Company
- Godrej Consumer Products (GCPL)
- Predecessor
- Sudhir Sitapati
- Age
- 51
- Previous role
- Global CFO at GCPL
- Career path
- ~18 years at Hindustan Unilever; Tata Motors from 2018; joined GCPL as CFO in 2023
- Key brands
- GoodKnight, Cinthol, Godrej No. 1, Hit
- Growth markets
- India, Indonesia, Africa, US, West Asia
Quotes
Aasif Malbari
Chief Executive Officer of Godrej Consumer Products
“"Our fantastic team and I are committed to meeting the board’s expectations."”
financialexpress.com
“"Miles to go together before we sleep!"”
financialexpress.com









