4 hrs ago
Paras Dairy Owner Targets Rs 5,000 Crore Revenue Through Expansion
VRS Foods owns the Paras dairy brand.
It wants to grow its yearly sales to Rs 5,000 crore in five years.
The company currently makes about Rs 3,000-3,200 crore each year.
Most of its sales come from businesses such as institutions, rather than directly from shoppers.
It wants direct consumer sales to rise from 30% to half of its business.
The company has expanded from 120 cities to 250 cities.
It is also investing in cheese, paneer, ghee, milk and protein products.
A new cream cheese product has been launched under the Galacia brand.
The company may build a large manufacturing facility in Uttar Pradesh.
VRS Foods, owner of Paras, aims to reach Rs 5,000 crore turnover within five years.
The company currently generates about Rs 3,000-3,200 crore annually, with 70% from institutional sales.
VRS Foods plans to increase its consumer-facing B2C share from 30% to 50%.
Its distribution network has expanded from 120 cities to 250, supported by more than 300 primary distributors.
The company has earmarked about Rs 100 crore for cheese and is expanding paneer, ghee, whey protein and other dairy products.
- Who
- VRS Foods, owner of the Paras dairy brand, with comments from chief marketing officer VPS Malik.
- What
- The company is targeting Rs 5,000 crore in turnover within five years through B2C expansion, wider distribution and investments in dairy and protein products.
- Where
- VRS Foods operates mainly in northern and western India and has expanded into southern and central markets, including Chennai, Bengaluru, Pune and Ahmedabad.
- When
- The target is for the next five years; the company said its city presence more than doubled in the last year.
- Why
- The company aims to capture growing demand for value-added dairy and protein products while increasing its consumer-facing business.
Key facts
- Company
- VRS Foods, owner of the Paras brand
- Current turnover
- Approximately Rs 3,000-3,200 crore annually
- Five-year target
- Rs 5,000 crore turnover
- Current business mix
- 70% institutional or B2B and 30% B2C
- B2C goal
- Increase the consumer-facing share to 50% in five years
- Distribution reach
- 250 cities and more than 300 primary distributors
- Cheese investment
- About Rs 100 crore earmarked, including Rs 65-70 crore already spent
- Fresh milk processing
- Approximately 4.5-5 lakh litres daily across Delhi-NCR and Uttarakhand
Quotes
VPS Malik
Chief marketing officer of VRS Foods, which owns the Paras dairy brand
“Until last year, we were in 120 cities mainly in the north. In the last one year, we have more than doubled our presence to 250 cities, entering the south and expanding our presence in the central parts of India and west, supported by over 300 primary distributors”
financialexpress.com
Sources
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