2 weeks ago
Tiruppur Exporters Association launches website to connect buyers directly
There is a place in India called Tiruppur where lots of clothes are made and sold to other countries.
The people who make clothes there have a group called the Tiruppur Exporters' Association.
They are making a new website to help people who want to buy clothes talk directly to the people who make them.
This way, they don't have to go through other people in the middle.
The website will help more than 1,400 clothes makers.
Buyers can use the website to find the right maker faster.
The website will also let makers apply for special papers online.
Other helpers, like people who dye cloth, can show how much work they can do.
This makes everything faster and easier for everyone.
The goal is to make the whole clothes-making business more connected and efficient.
The Tiruppur Exporters' Association (TEA) is launching a revamped website to connect international and domestic buyers directly with exporters.
The initiative aims to reduce intermediaries in the sourcing process and shorten the time to identify suppliers and place orders.
Over 1,400 exporters will benefit from the new platform, according to Ramu Shanmugam, CEO of Clothing Connections and Chairman of TEA's IT Wing Subcommittee.
The website will allow TEA members to apply online for Certificates of Origin (COO) and offer other digital services.
Vendors such as dyers, printers, and processing units can publish their available spare capacity on the platform.
- Who
- The Tiruppur Exporters' Association (TEA) and its members, including over 1,400 exporters.
- What
- Launch of a revamped website to connect buyers directly with exporters, reduce middlemen, and offer digital services like Certificates of Origin applications.
- Where
- Tiruppur, Tamil Nadu, India.
- When
- Announced on August 16, 2026.
- Why
- To reduce intermediaries, improve transparency and efficiency, and prepare the cluster to capture opportunities from Free Trade Agreements.
Proponents of Direct Connection
Role of Intermediaries
Reducing Middlemen
Proponents of Direct Connection
Direct buyer-exporter connection reduces intermediaries, shortens supplier identification time, and improves transparency.
Role of Intermediaries
Some exporters currently deal with agent companies; the new platform may bypass these established relationships.
Key facts
- Organization
- Tiruppur Exporters' Association (TEA)
- Location
- Tiruppur, Tamil Nadu, India
- Export Value
- Nearly ₹45,000 crore
- Beneficiaries
- Over 1,400 exporters
- Key Feature
- Buyer login facility for direct connection with exporters
- Digital Services
- Online application for Certificates of Origin (COO)
- Vendor Feature
- Publishing available spare capacity for dyers, printers, and processing units
Quotes
Kumar Duraisamy
Managing Director of Eastern Global Clothing, Tiruppur
“The revamped TEA website and its new functionalities are designed to connect buyers with exporters through a digital platform for members and supporting units. This will help make the entire ecosystem more connected, responsive and efficient.”
thehindubusinessline.com
“The initiative is aimed at reducing intermediaries in the sourcing process, enabling buyers to communicate directly with manufacturers and potentially shorten the time taken to identify suppliers and place orders.”
thehindubusinessline.com
Sources
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