1 month ago
FMCG Brands Grow via Digital Push
Big FMCG companies in India are growing their brands quickly because of digital shopping and better distribution.
Dabur India added four new brands that make over Rs 100 crore each in the last year.
Hindustan Unilever now has 20 brands making over Rs 1,000 crore each.
Marico and ITC are also growing their digital-first brands.
Experts say digital shopping helps companies sell products faster and build trust with consumers.
Traditional advertising is still important, but digital marketing is becoming more crucial for growth.
Dabur India added four new brands to its Rs 100-crore portfolio in FY26.
Hindustan Unilever has 20 brands with annual sales exceeding Rs 1,000 crore in FY26.
Marico's digital-first portfolio revenue run rate reached Rs 1,100 crore in FY26.
ITC's Aashirvaad and Sunfeast brands crossed Rs 8,500 crore and Rs 5,000 crore in annual sales, respectively.
Quick commerce is a key launchpad for new products, allowing faster consumer response.
- Who
- FMCG companies like Dabur India, Hindustan Unilever, Marico, and ITC.
- What
- Growth of billionaire brands due to digital push and wider distribution.
- Where
- India.
- When
- FY26.
- Why
- Digital expansion, wider distribution, and higher advertising spends.
Traditional Retail Advocates
Digital Commerce Supporters
Distribution Channels
Traditional Retail Advocates
Traditional retail channels provide broader reach and consumer trust.
Digital Commerce Supporters
Digital commerce offers faster turnarounds and better product visibility.
Marketing Strategy
Traditional Retail Advocates
Investing in traditional advertising builds long-term brand loyalty.
Digital Commerce Supporters
Digital marketing and quick commerce are essential for rapid scaling and consumer engagement.
Key facts
- Dabur India
- Added four brands to its Rs 100-crore portfolio in FY26.
- Hindustan Unilever
- 20 brands with annual sales exceeding Rs 1,000 crore in FY26.
- Marico
- Digital-first portfolio revenue run rate of Rs 1,100 crore in FY26.
- ITC
- Five brands in the Rs 1,000-crore league, including Aashirvaad and Sunfeast.
- Quick Commerce
- Important launchpad for new products, allowing faster consumer response.
Quotes
Anand Ramanathan
Partner and consumer industry leader at Deloitte South Asia
“While organised brands inspire trust owing to consistent brand-building efforts by companies, digital, led by quick commerce and e-commerce, is increasingly playing a significant role in ensuring faster turnarounds from communication to sales as consumers seek better products.”
financialexpress.com
“A combination of digital expansion and wider distribution is fueling the growth of billionaire brands.”
financialexpress.com
Sources
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