11 months ago
Sunfeast Ad Removed After Influencer Criticism
A food influencer, Food Pharmer, pointed out that a Sunfeast ad showed chocolate biscuits as a tiffin snack, potentially replacing vegetables.
The influencer critiques misleading food marketing.
Sunfeast took down the ad within 24 hours and said the ad's goal was to make tiffins interesting.
The incident triggered a discussion about food marketing to children.
Social media users praised Sunfeast's quick action.
Food influencer Food Pharmer flagged a Sunfeast ad.
The ad featured Dark Fantasy Choco Fills as a tiffin item.
Food Pharmer criticized the ad's misleading promotion of chocolate.
Sunfeast removed the ad within 24 hours.
The event sparked a discussion on food marketing.
- Who
- Sunfeast and Food Pharmer
- What
- Sunfeast removed an ad following criticism.
- Where
- India, on Sunfeast's Instagram
- When
- This week
- Why
- Ad promoted chocolate as a tiffin item.
Key facts
- Brand
- Sunfeast
- Product in Ad
- Dark Fantasy Choco Fills
- Influencer
- Food Pharmer (Revant Himatsingka)
- Response Time
- Within 24 hours
- Ad Content
- Chocolate biscuits in a child's lunchbox
Quotes
Revant Himatsingka
Food influencer also known as Food Pharmer.
“Sunfeast's ad, at first glance, suggests that parents should replace vegetables in their child's lunchbox with Dark Fantasy Choco Fills. The only 'vegetable' in this product is hydrogenated vegetable oil. This product just has sugar, refined flour, palm oil, and more additives”
NDTV
“I was very happy to see the way Sunfeast responded... I'm very confident this will set off a chain reaction, and many companies are going to stop misleading marketing. Let us keep raising awareness and continue the path towards a healthier India!”
NDTV
Sunfeast
The brand itself.
“The objective of the creative was to show that the veggies were included in the sandwich in an exciting manner rather than being replaced. However, it seems the creative may lead to misunderstanding at first glance, so we have taken down the post from our console and have also spoken to the publisher to remove it from their servers”
NDTV
“Sunfeast Dark Fantasy as a brand is about making tiffin interesting for everyone.”
NDTV
An Instagram user
An Instagram user commented on the ad.
“Followed you for many months and it's really crazy to see the difference one man can make.”
NDTV
“An appreciation for yourself and for Sunfeast too”
NDTV
A person
A person commented on the ad.
“Other companies also should inspire by @sunfeastdarkfantasy. They respect people's concern.”
NDTV
“Owning up to their mistakes is a strong thing a brand can do.”
NDTV
