11 months ago

ITC Launches Fresh Packaged Food Products for Quick Commerce

ITC Launches Fresh Packaged Food Products for Quick Commerce
ITC launches fresh packaged Cookies, Cakes, and Chapatis under Sunfeast, Aashirvaad · financialexpress.com

ITC, a big food company, is starting to sell fresh cookies, cakes, and chapatis that are made to be delivered quickly.

These new foods, sold under the Sunfeast and Aashirvaad brands, are for the quick commerce market, where people want food delivered fast.

Because these foods are fresh, they don't last long, only a few days.

The company is making them in small batches and delivering them quickly to keep them fresh.

They are also using technology to help get the food to customers fast.

Other big companies are also trying to sell more food through fast delivery services.

However, one challenge is keeping track of how much food is available and making sure it's all sold quickly.

Key facts

Company
ITC Limited
Products
Cookies, Cakes, Chapatis
Brands
Sunfeast, Aashirvaad
Market Focus
Quick Commerce
Shelf Life
A few days

Quotes

Hemant Malik

CEO of ITC’s food division

“There is an increasing consumer need for fresh packaged food products.”
financialexpress.com

Devangshu Dutta

Founder of retail consultancy Third Eyesight

“These products need to move fast, and space allocation in quick commerce will be critical.”
financialexpress.com

Sources

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