11 months ago
ITC Launches Fresh Packaged Food Products for Quick Commerce
ITC, a big food company, is starting to sell fresh cookies, cakes, and chapatis that are made to be delivered quickly.
These new foods, sold under the Sunfeast and Aashirvaad brands, are for the quick commerce market, where people want food delivered fast.
Because these foods are fresh, they don't last long, only a few days.
The company is making them in small batches and delivering them quickly to keep them fresh.
They are also using technology to help get the food to customers fast.
Other big companies are also trying to sell more food through fast delivery services.
However, one challenge is keeping track of how much food is available and making sure it's all sold quickly.
ITC Foods is entering the fresh packaged foods market.
The company will offer cookies, cakes, and chapatis.
The move is part of a strategy to capture the quick commerce market.
Products are designed to have a short shelf life.
ITC is using a hyper-local production and distribution model.
- Who
- ITC Foods
- What
- Launching fresh packaged cookies, cakes, and chapatis.
- Where
- India
- When
- Not explicitly stated in the articles.
- Why
- To capture the fast-growing quick commerce market.
Key facts
- Company
- ITC Limited
- Products
- Cookies, Cakes, Chapatis
- Brands
- Sunfeast, Aashirvaad
- Market Focus
- Quick Commerce
- Shelf Life
- A few days
Quotes
Hemant Malik
CEO of ITC’s food division
“There is an increasing consumer need for fresh packaged food products.”
financialexpress.com
Devangshu Dutta
Founder of retail consultancy Third Eyesight
“These products need to move fast, and space allocation in quick commerce will be critical.”
financialexpress.com


