1 hr ago
Apple Foldable iPhone Puts Ternus’ AI Leadership to Test
Apple is expected to show a new iPhone that folds open like a passport.
It may cost more than $2,500.
Analysts think many people will want it because it looks new and special.
Other companies, including Samsung, Google, and Huawei, have already made folding phones.
Apple hopes to improve problems such as weak hinges and visible screen creases.
The company is also working on a much better Siri.
Apple wants Siri to compete with assistants such as Google Gemini.
However, rules in China and Europe may slow down when the new Siri becomes available.
Apple is expected to unveil a passport-style foldable iPhone at its Cupertino headquarters on Wednesday, with a projected price above $2,500.
Analysts say the device could lead the emerging foldable-phone market despite potentially weaker cameras and processors than competitors.
Apple is expected to refresh its premium iPhone Pro and Pro Max models while delaying updates to other iPhone lines until spring.
A redesigned Siri, partly powered by Google’s AI technology, is central to Apple’s effort to compete with Google Gemini and other AI rivals.
Regulatory hurdles could delay Siri’s rollout in China until 2028, while the updated assistant is initially unavailable in Europe.
- Who
- Apple CEO John Ternus and Apple are at the center of the announcement, with analysts assessing the company’s foldable iPhone and Siri strategy.
- What
- Apple is expected to introduce a foldable iPhone, updated premium iPhones, and discuss a significantly improved Siri.
- Where
- Apple’s headquarters in Cupertino, California.
- When
- The products are expected to be unveiled on Wednesday; no specific date is provided.
- Why
- Apple aims to demonstrate leadership in premium hardware and persuade customers that its devices are a strong platform for artificial intelligence.
Key facts
- Expected foldable price
- More than $2,500
- Design
- Expected to fold open like a passport
- Estimated revenue
- IDC analyst Nabila Popal expects more than $45 billion by the end of next year
- Premium iPhone updates
- The iPhone Pro and Pro Max are expected to be refreshed
- Other iPhone lines
- The iPhone Air, base, and budget models are expected to wait until spring
- Siri technology
- Apple has announced a major overhaul partly using Google’s AI technology
- Regulatory timing
- The Siri update may take until 2028 to receive approval in China and will initially be unavailable in Europe
Quotes
Carolina Milanesi
Analyst at Creative Strategies
“If Siri still sucked, then he would have a much more difficult Wednesday. Now they can comfortably say Siri is delivering and has value, but they need to just continue to work and make it better and keep up.”
deccanchronicle.com
“They've seen what has worked and what hasn't worked with their competitors.”
deccanchronicle.com
Nabila Popal
Senior research director at IDC
“Even with a $2,500 price tag, the Apple foldable is going to fly off the shelves, especially because Apple is excellent at creating an aura of exclusivity, luxury, and scarcity.”
deccanchronicle.com
Sources
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