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Samsung India Begins Layoffs Amid Weak Consumer Demand
Samsung India is reportedly reducing the number of workers in some businesses.
The affected areas make televisions and home appliances.
About 80 to 100 executives have reportedly been asked to leave so far.
Some are directors, team leaders, and branch managers.
The company is offering severance pay to employees who leave.
The cuts may eventually affect up to one-quarter of the electronics sales and marketing team.
Samsung’s smartphone business is reportedly not being cut immediately.
The company has also made more than 700 consumer-electronics job cuts in the United States.
Samsung India has reportedly begun layoffs in its television and home-appliance businesses.
About 80-100 executives, including directors, team leads, and branch managers, have reportedly been asked to leave.
Up to 25% of the electronics sales and marketing workforce could be affected, including off-roll staff.
Affected employees are reportedly being offered severance equal to three months’ salary plus one month per service year.
The smartphone division is described as safe for now, while Samsung has also cut more than 700 US consumer-electronics jobs.
- Who
- Samsung India and employees in its television and home-appliance businesses.
- What
- The company has reportedly begun layoffs, with 80-100 executives asked to leave so far.
- Where
- Samsung’s operations in India, particularly its headquarters and branches.
- When
- The layoffs were reported as taking place in batches, with termination letters issued over several days; a further round could occur after Diwali.
- Why
- The reported reasons are weaker consumer demand, reduced margins, and workforce rationalization in the television and home-appliance businesses.
Key facts
- Reported layoffs so far
- 80-100 executives in Samsung India’s television and home-appliance businesses
- Potential workforce impact
- Up to 25% of the 550-600-person electronics sales and marketing workforce
- Severance offer
- Three months’ salary plus one additional month’s pay for every year of service
- Immediate smartphone impact
- Executives cited in the report said the smartphone division is safe for now
- India smartphone share
- Samsung was reported to hold about 16.4% to 17.6% of India’s smartphone market in Q2 2026, according to IDC and Counterpoint Research
- US job cuts
- More than 700 cuts were reported across Samsung’s US display, phone, and other consumer-electronics operations
- Possible next round
- An executive said another round of India layoffs could happen after Diwali
Quotes
Samsung executive
An executive cited by The Economic Times regarding Samsung India’s restructuring.
“There will be no immediate job cuts in the mobile phone business as this is its bread and butter and the company expects a rebound in sales during Diwali. However, it might get evaluated later”
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“There’s manpower rationalisation in the home appliance and television businesses. The second round can happen after Diwali”
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