1 hr ago
Survey Finds Consumers Demand Immediate Prominent FSSAI Nutrition Warnings
A survey asked people how food packages should show warnings about unhealthy nutrients.
These nutrients were sugar, salt and saturated fat.
Most people wanted a warning if even one of these was too high.
Many people also wanted the warning to be large and easy to see on the front of the package.
Most respondents preferred warnings based on the total amount of each nutrient.
They did not want companies to wait a long time to add the labels.
Most wanted the labels introduced within six months.
Many also wanted the warnings shown online before they bought a product.
80% of 23,516 respondents wanted warnings whenever any one of three nutrients is high.
Only 12% supported FSSAI’s proposed two-phase warning approach, while 6% preferred warnings for two or more high nutrients.
88% of 23,491 respondents wanted large, clearly visible warnings on the front of packages.
90% of respondents preferred warnings reflecting total sugar, salt and saturated fat amounts.
88% wanted companies to implement warnings within six months, and 89% wanted them shown on e-commerce platforms before purchase.
- Who
- Consumers surveyed in the poll and food and beverage companies affected by the proposed warnings.
- What
- The survey measured views on front-of-pack warnings for products high in sugar, salt or saturated fat.
- Where
- On food packages and on e-commerce and quick-commerce platforms.
- When
- The survey date was not specified.
- Why
- Respondents wanted clearer, more prominent and faster warnings about high nutrient levels.
Consumer Preferences
Proposed FSSAI Approach
When warnings should apply
Consumer Preferences
80% wanted warnings immediately when a product is high in any one of sugar, salt or saturated fat.
Proposed FSSAI Approach
The proposed approach was a two-phase system; 12% of respondents supported it.
Label size
Consumer Preferences
88% wanted labels to be large, clearly visible and immediately noticeable on the front of the pack.
Proposed FSSAI Approach
Only 10% considered the proposed label size sufficient.
Implementation timeline
Consumer Preferences
88% wanted companies to add the warnings within six months.
Proposed FSSAI Approach
The survey presented longer options, including 12 months or more, but only 6% chose 12 months and 4% chose longer timelines or could not say.
Key facts
- Immediate-warning support
- 80% of 23,516 respondents wanted warnings when any one of the three nutrients is high.
- Two-phase approach support
- 12% supported the proposed two-phase system.
- Warning visibility
- 88% of 23,491 respondents wanted large, clearly visible front-of-pack labels.
- Nutrient measurement
- 53% preferred total amounts, while 37% wanted both added and total amounts shown.
- Implementation deadline
- 88% of 20,068 respondents wanted warnings implemented within six months.
- Online display
- 89% of 20,435 respondents wanted warnings shown on e-commerce and quick-commerce platforms before checkout.







