2 days ago
Amul Plans Local US Production of Dahi and Paneer
Amul is an Indian dairy brand that is becoming more popular in the United States.
It currently sells several kinds of milk there.
The milk is made with help from a US farmer-owned cooperative called Michigan Milk Producers Association.
Amul provides its name and recipes, while the American cooperative provides milk and processing facilities.
Amul’s products are now available in 38 US states and at stores such as Costco.
The company plans to make dahi and paneer in the United States instead of exporting all of them from India.
It is also considering making other dairy products locally.
Amul hopes this will help more American shoppers try its products.
Amul plans to produce dahi and paneer locally in the United States through its partnership with Michigan Milk Producers Association.
Gujarat Co-operative Milk Marketing Federation markets Amul products in 38 US states through Indian grocery stores and mainstream retailers.
Amul Gold, containing 6% milk fat, is sold through Costco and has attracted some mainstream consumers as barista milk.
The partnership relies on Michigan Milk Producers Association’s farmers and dairy infrastructure, while Amul provides the brand and formulations.
Amul’s US milk range is priced above many store brands, and the company is also considering locally made curd, buttermilk and fresh cream.
- Who
- Gujarat Co-operative Milk Marketing Federation, which markets the Amul brand, and Michigan Milk Producers Association.
- What
- Amul plans to expand its US dairy business by producing dahi and paneer locally, alongside its existing fresh milk business.
- Where
- The products will be made and sold in the United States, where Amul has a presence in 38 states.
- When
- The partnership began in 2024; Amul’s US expansion plans are ongoing.
- Why
- Local production is intended to expand Amul’s product range and strengthen its US retail presence.
Key facts
- US presence
- Amul products are available in 38 of the 50 US states.
- US partner
- Michigan Milk Producers Association, a farmer-owned cooperative, supplies milk and processing infrastructure.
- Planned products
- Dahi and paneer are planned for local US production; curd, buttermilk and fresh cream are also being considered.
- Amul Gold
- The product contains 6% milk fat and is sold through Costco.
- Milk range
- Amul’s US range includes Gold, Shakti, Taaza and Slim n Trim.
- Reported pricing
- Amul fresh milk sells for about $5.50 to $7 per gallon, compared with roughly $2.17 to $3 for local store brands.
- Ownership model
- Amul does not hold an investment in or own US assets under the partnership model described.
Quotes
Jayen Mehta
Managing director of Gujarat Co-operative Milk Marketing Federation, which markets the Amul brand
“Amul as a brand is getting into mainstream Indian grocery, expanding its retail presence and expanding its portfolio through this unique branding exercise”
financialexpress.com
“Amul doodh piyegi duniya”
financialexpress.com
Sources
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