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Bharat Taxi’s Cooperative Model Faces Fierce Ride-Hailing Competition

Bharat Taxi’s Cooperative Model Faces Fierce Ride-Hailing Competition
Explainer: How Bharat Taxi can pick up speed · financialexpress.com

Bharat Taxi is a new ride-booking service supported by the Indian government and cooperative organizations.

It is different because drivers can become owners of the cooperative, not just workers using an app.

Drivers can buy shares and take part in decisions.

The service does not charge drivers a commission and does not raise prices during busy periods.

Instead, 80% of cooperative earnings are shared among drivers according to how far they drive.

Bharat Taxi keeps the other 20% as capital for the cooperative.

Its fares can be 20% to 30% higher than those of competing services.

The company must attract both drivers and passengers while competing with larger platforms such as Uber, Ola and Rapido.

It may use discounts during quiet periods and promote its no-surge pricing to grow.

Key facts

Operator
Sahakar Taxi Cooperative Ltd, a multi-state cooperative society
Ownership model
Drivers, called Sarathis, can obtain ownership rights by purchasing shares worth Rs 500
Pricing
Zero commission and surge-free fares
Driver and customer base
More than 848,000 registered drivers and 4.43 million customers as of July 2026
Daily activity
More than 11,000 rides facilitated each day
Earnings distribution
20% is credited as Sarathis’ capital and 80% is distributed according to kilometres travelled
Expansion target
A nationwide presence is planned by 2029

Sources

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