1 hr ago
Audi Weighs Local EV Production, Targets Doubled Indian Luxury Share
Audi wants to sell more luxury cars in India.
It hopes to grow its share of the market from about 8% to 15–16% over the next three to five years.
The company says it will focus on serving customers, bringing out new models and opening or changing dealerships.
Audi is also thinking about making an electric car in India.
It expects to decide about that in the next couple of months.
A proposed trade agreement between India and the European Union could make it easier to bring in more car models.
Audi wants to see how well those models sell before deciding whether to make them locally.
The company plans to expand especially in smaller cities.
Audi India is considering local production of a battery electric vehicle, with a decision expected in the next couple of months.
Brand Director Balbir Singh Dhillon said Audi aims to double its luxury-car market share from around 8% to 15–16% within three to five years.
Audi’s strategy focuses on customer centricity, new products and expanding its dealership network.
The proposed India-EU free trade agreement could help Audi bring in more models to test demand at more competitive import duties.
Audi plans to focus dealership expansion on tier-II and tier-III cities, including entering new towns and converting some existing facilities into new-car showrooms.
- Who
- Audi India and its Brand Director, Balbir Singh Dhillon.
- What
- Audi is considering local battery-electric vehicle production and plans to double its luxury-car market share.
- Where
- India, with dealership expansion focused on tier-II and tier-III cities.
- When
- A decision on local BEV production is expected in the next couple of months; the market-share goal is for the next three to five years.
- Why
- Audi aims to grow its market share through customer focus, new models and network expansion.
Key facts
- Current luxury-car market share
- Around 8%
- Target market share
- 15–16%
- Target timeframe
- Three to five years
- Potential local production
- A battery electric vehicle; a decision is expected in the next couple of months.
- Audi’s strategy
- Customer centricity, new product introductions and network expansion.
- Dealership expansion focus
- Tier-II and tier-III cities
- Trade agreement
- The proposed India-EU FTA could support imports of more models for market testing.
Quotes
Balbir Singh Dhillon
Audi India Brand Director
“So most of the development that we will do in the next year to increase our network will be in tier-two and tier-three cities. We will enter new towns...We will convert some of our facilities, which already are there, into new car showrooms,”
telegraphindia.com
“So we intend to double our market share in the next three to five years. Customer centricity, new products, and network expansion-put together, we believe should give us doubling of our market share in the next three to five years.”
telegraphindia.com
Sources
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