3 weeks ago
Akasa Air Marks Fourth Anniversary with Akasa Elevate Loyalty Programme
An airline called Akasa Air just turned four years old.
To celebrate, it created a special rewards club called Akasa Elevate.
When people fly Akasa Air a lot, they earn points.
These points can be used to get perks like free seat choices, extra bags, and meals.
There are four different club levels you can reach.
You can move up by taking many flights or by spending more money on flights.
The rewards club helps the airline keep its customers happy and coming back.
Other airlines like Air India and IndiGo have started similar rewards clubs too.
Akasa Air wants to grow bigger and fly people to even more places.
It currently flies to cities in India and several other countries.
Akasa Air launched its Akasa Elevate loyalty programme on its fourth anniversary, directly challenging rivals Air India and IndiGo.
The carrier has flown nearly 30 million passengers since commencing commercial operations in August 2022.
Akasa Elevate features a four-tier membership system with dual qualification via eligible flown sectors or cumulative financial spend, rewarding ancillary purchases.
Akasa Air now operates a fleet of 40 Boeing 737 MAX aircraft from an order book of 226, serving 29 domestic and seven international destinations.
Rivals Air India (Maharaja Club with Star Alliance perks) and IndiGo (BluChip) have also intensified their loyalty ecosystems to lock in frequent flyers.
- Who
- Akasa Air, led by founder and CEO Vinay Dube, which announced the Akasa Elevate loyalty programme.
- What
- Launched the Akasa Elevate loyalty programme to boost customer retention and take on incumbents Air India and IndiGo.
- Where
- Announced from Mumbai, India; Akasa Air's network spans 29 domestic and seven international cities.
- When
- Announced on Akasa Air's fourth anniversary; the airline began commercial operations in August 2022.
- Why
- To secure high-yield business and corporate travellers amid an intensifying passenger-loyalty battle in Indian aviation.
Key facts
- Airline
- Akasa Air
- Programme
- Akasa Elevate
- Commercial operations since
- August 2022
- Passengers flown
- Nearly 30 million
- Fleet
- 40 Boeing 737 MAX aircraft
- Order book
- 226 aircraft
- Destinations
- 29 domestic and 7 international cities
- Founder & CEO
- Vinay Dube
Quotes
Vinay Dube
Founder and CEO of Akasa Air
“"As we celebrate four years of Akasa Air, we do so with immense gratitude to the millions of customers who have chosen to fly with us."”
freepressjournal.in
Sources
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