1 month ago
Yokohama Expands in India's Premium Tyre Market
Yokohama, a Japanese tyre company, is growing in India by focusing on premium tyres for SUVs and larger vehicles.
They have expanded their factory in Visakhapatnam to make more tyres and are using advanced technology to improve quality.
The company is also working with car manufacturers to supply tyres directly to them.
They are preparing for electric vehicles and using more local materials to reduce costs.
Yokohama is also looking to sell tyres in other countries and is committed to being more environmentally friendly.
Yokohama India is focusing on the premium passenger vehicle segment, driven by the growing demand for SUVs and larger vehicles.
The company has expanded its manufacturing facility in Visakhapatnam, increasing production capacity to 4.5 million units annually.
Premium and high-performance tyres account for approximately 25% of Yokohama India's passenger car tyre sales.
Yokohama aims to increase its OEM presence, targeting a double-digit share of business within the next three to five years.
The company is preparing for electric vehicle adoption and has focused heavily on localisation, with 60% of sourcing now localised.
- Who
- Yokohama India, led by CEO & MD Harinder Singh
- What
- Expansion in India's premium tyre market, focusing on SUVs and larger vehicles
- Where
- India, with a focus on urban centres and potential expansion into Tier-2 and Tier-3 markets
- When
- Recent expansion and continued growth strategy
- Why
- To capitalize on the growing demand for premium and performance-oriented tyres, driven by the shift towards SUVs and larger vehicles
Focus on Premium Market
Expansion into OEM Segment
Market Strategy
Focus on Premium Market
Yokohama is focusing on the premium passenger vehicle segment, driven by the growing demand for SUVs and larger vehicles.
Expansion into OEM Segment
The company aims to increase its OEM presence, targeting a double-digit share of business within the next three to five years.
Key facts
- CEO & MD
- Harinder Singh
- Market Share
- Double-digit in passenger car replacement market
- Production Capacity
- 4.5 million units annually
- Premium Tyre Sales
- 25% of passenger car tyre sales
- Localisation
- 60% of sourcing is localised
- Investment
- $85 million in 2023
Quotes
Harinder Singh
CEO & MD of Yokohama India
“Our manufacturing capabilities now allow us to produce tyres up to 24 inches, ensuring we're ready to meet future premium segment requirements.”
NDTV
“We see significant opportunities in the passenger vehicle segment, particularly in premium and performance‑oriented categories.”
NDTV
Sources
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