7 hrs ago
Adarsh Balak Reimagined as Fashion Muse at London Fashion Week
Adarsh Balak was once a picture of the perfect child in Indian school charts.
The character showed children how to wake up early, stay clean, study and behave well.
Artist Priyesh Trivedi later made a funny and exaggerated version of him.
That version became popular on social media and in advertising.
At London Fashion Week, Lovebirds Studio put the Adarsh Balak image on a dress.
The dress was a blue-check strapless gown with a black belt.
The fashion collection also used Indian fabrics and designs.
Some fabrics were made with artisans from Kutch and Varanasi.
This turned a familiar school character into an unexpected fashion symbol.
Lovebirds Studio featured the Adarsh Balak character on a runway dress at London Fashion Week.
The character originated from Indian school posters promoting discipline, hygiene and good behaviour.
Artist Priyesh Trivedi later created a satirical reinterpretation of the traditional poster boy.
The collection included chintz, dupion, tussar and brocade fabrics with hand-brushed details and reworked motifs.
Several fabrics were created with artisans from Kutch in Gujarat and Varanasi in Uttar Pradesh.
- Who
- Lovebirds Studio showcased a collection featuring the Adarsh Balak character, created in its satirical form by Priyesh Trivedi.
- What
- Adarsh Balak appeared as a motif on a dress presented during London Fashion Week.
- Where
- London, on the London Fashion Week runway.
- When
- At London Fashion Week; the articles do not provide a specific date.
- Why
- The motif was included as part of Lovebirds Studio’s fashion collection, which reworked Indian motifs and showcased Indian craftsmanship.
Key facts
- Featured character
- Adarsh Balak
- Artist associated with reinterpretation
- Priyesh Trivedi
- Fashion label
- Lovebirds Studio
- Runway event
- London Fashion Week
- Dress design
- A blue-check strapless gown with a black belt and an Adarsh Balak motif
- Craft regions
- Kutch in Gujarat and Varanasi in Uttar Pradesh
- Other fabrics
- Dupion, tussar and brocade
Quotes
Pooja Manek
Creative and founding member of Talented Agency, discussing the Myntra campaign with Priyesh Trivedi.
“The brainstorming on this was wild. Funnily, Priyesh is nothing like Adarsh Balak, which was unexpected. An introverted, talented artist, he let us spill all our visual concepts on the table and patiently fine-tuned them to ensure they stayed true to the Adarsh Balak universe. Fashion campaign, but Banksy style.”
NDTV
Sources
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