1 hr ago
Officials Urge Value-Chain Support to Promote Paderu Honey
Officials in Paderu want tribal products, especially honey, to reach more buyers.
They said honey could be processed and packaged better before it is sold.
They also want to promote it through TRIBES India and explore whether it can receive a Geographical Indication tag.
TRIFED said helping producers add value to forest products could improve their earnings.
Officials also highlighted branding, quality and online selling as ways to find customers.
ITDA Paderu is developing an app to help connect local products with markets.
About 200 people attended a workshop about tribal livelihoods and businesses.
Officials said many village-level centres are already operating and recording sales.
Alluri Sitarama Raju district collector T Nishanthi called for strengthening tribal products’ value chain from procurement to marketing.
Officials proposed processing Paderu honey with NIFTEM’s support, marketing it through TRIBES India and exploring a Geographical Indication tag.
TRIFED Managing Director M Rajamurugan said processing, quality improvement, packaging and branding could help tribal producers earn more from minor forest produce.
An ITDA Paderu digital app is being developed to connect tribal products with markets.
The workshop drew about 200 participants; officials reported 398 of 415 state-sanctioned PMJVM VDVKs are operational.
- Who
- District collector T Nishanthi, TRIFED Managing Director M Rajamurugan, ITDA Project Officer Aditya Varma and workshop participants.
- What
- Officials urged stronger support for processing, branding and marketing tribal products, including Paderu honey.
- Where
- SR Sankaran Auditorium in Paderu.
- When
- Tuesday; the article does not specify the date.
- Why
- To expand market access, improve returns for tribal producers and give local products wider recognition.
Key facts
- Workshop focus
- Tribal livelihoods and enterprise development through Minor Forest Produce and Van Dhan Vikas Kendras.
- Paderu honey proposals
- Processing with NIFTEM support, marketing through TRIBES India and exploring a GI tag.
- MSP product coverage
- TRIFED's Minimum Support Price scheme expanded from 10 products in 2013–14 to 87 at present, according to M Rajamurugan.
- State PMJVM VDVKs
- 415 sanctioned; 398 operational.
- Paderu ITDA VDVKs
- All 98 sanctioned centres are functioning, with collective sales of about Rs 1.46 crore.
- PM-JANMAN VDVKs
- 73 sanctioned and operational across the areas covered by Seethampeta, Paderu, Rampachodavaram, KR Puram and Chintur ITDAs; collective sales were Rs 34.41 lakh.
- Workshop attendance
- Around 200 MFP collectors, VDVK beneficiaries, SHG members and tribal artisans attended.
Sources
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