1 hr ago
Meta Bans TikTok-Related Ads Across US and Other Countries
Meta owns Facebook and Instagram, and it has stopped running certain ads on those apps.
The ads are from ByteDance, the company that owns TikTok.
The ban applies in the United States and six other countries.
It also includes some ads from other advertisers if they link to TikTok or ByteDance services.
Meta says it does not have to promote a competitor.
TikTok and ByteDance had not responded to requests for comment.
The companies compete for people’s attention, creators and advertising money.
They have also faced attention over how their apps affect children and teens.
Meta banned ads from ByteDance on its platforms in the United States and six other countries.
The ban took effect immediately and also covers third-party campaigns linking to TikTok and other ByteDance properties.
Meta said it considers declining promotional services to a competitor a normal business practice.
TikTok and ByteDance did not immediately respond to Reuters’ requests for comment.
The move comes amid competition over users, creators and advertising, as well as debate about teen safety.
- Who
- Meta, which owns Facebook and Instagram, and ByteDance, TikTok’s parent company.
- What
- Meta banned ByteDance ads and certain third-party ads linking to ByteDance properties on its platforms.
- Where
- The United States, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam.
- When
- The ban took effect immediately; Meta announced it on Thursday.
- Why
- Meta said it does not have to run ads from a competitor seeking to draw people away from its apps.
Key facts
- Platforms affected
- Meta platforms, including Facebook and Instagram
- Companies involved
- Meta and ByteDance, the parent company of TikTok
- Countries covered
- United States, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam
- Scope
- ByteDance ads and third-party campaigns linking to TikTok and other ByteDance properties
- Effective date
- Immediately, as announced Thursday
- TikTok's US structure
- TikTok operates in the United States as a majority American-owned joint venture
- US user base cited
- More than 200 million users
Quotes
Meta
The social media company that announced the advertising ban.
“Declining promotional services to a competitor is a normal business practice across industries. We will continue to compete on product quality and user experience.”
firstpost.com
“We don't have to run ads from a competitor whose goal is to pull people off our apps.”
firstpost.com
Sources
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