2 weeks ago
Blink Digital Sues Meta Over Disabled Advertising Accounts
Blink Digital is an advertising company that helps brands run online campaigns.
It says Meta disabled four of its business accounts.
These accounts help agencies manage Facebook and Instagram advertising for clients.
Blink Digital says the shutdown stopped some campaigns and blocked important advertising tools.
The company has asked the Bombay High Court to restore the accounts.
It is also seeking about ₹1,000 crore in compensation.
Meta’s lawyer has been given time to respond to the claims.
Blink Digital will then have an opportunity to reply.
The court is scheduled to hear the case again on October 12.
Blink Digital India sued Meta Platforms and Facebook India Online Services for about ₹1,000 crore.
The advertising agency says Meta disabled four Meta Business Manager accounts.
Blink Digital is seeking restoration of the accounts and compensation from Meta.
The disabled accounts reportedly halted associated campaigns and removed access to advertising features.
The Bombay High Court gave Meta two weeks to respond, with the next hearing scheduled for October 12.
- Who
- Blink Digital India sued Meta Platforms and Facebook India Online Services Private Limited.
- What
- Blink Digital is seeking restoration of four disabled Meta Business Manager accounts and about ₹1,000 crore in compensation.
- Where
- The case was filed in the Bombay High Court.
- When
- The complaint was filed on September 17, described in the court documents as a Thursday; the next hearing is scheduled for October 12, described as a Monday.
- Why
- Blink Digital says disabling the accounts disrupted campaigns and blocked access to advertising-management features.
Blink Digital’s Claims
Meta’s Position
Account disabling
Blink Digital’s Claims
Blink Digital is seeking restoration of four accounts and says their disabling disrupted client advertising campaigns and access to advertising tools.
Meta’s Position
Meta has opposed Blink Digital’s interim application and has been given two weeks to file an affidavit in reply; the article does not provide Meta’s detailed substantive response.
Financial remedy
Blink Digital’s Claims
Blink Digital is seeking about ₹1,000 crore in compensation from Meta and its Indian entity.
Meta’s Position
Meta’s position on the compensation claim has not yet been detailed in the article.
Key facts
- Claimant
- Blink Digital India
- Defendants
- Meta Platforms and Facebook India Online Services Private Limited
- Compensation sought
- About ₹1,000 crore
- Accounts affected
- Four Meta Business Manager accounts
- Court
- Bombay High Court
- Meta’s response deadline
- Two weeks to file an affidavit in reply
- Next hearing
- October 12
Sources
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