2 hrs ago

Meta Reports Child Exploitation Enforcement, Adds AI Ad Checks

Meta says it found and dealt with millions of pieces of child sexual exploitation content during the first half of 2026.

In India, the company says the number was 5.3 million.

Across Facebook and Instagram worldwide, it says the number was 33.2 million.

Meta says most of this material was found before people reported it.

The company says some bad actors use ads that look ordinary but point to illegal material elsewhere online.

Meta has added AI tools to look for clues in ads and check where their links go.

It is also using AI to test its own safety systems and find people who return after being banned.

These figures and descriptions were provided by Meta.

Key facts

India enforcement actions: 5.3 million pieces of content in the first half of 2026
Global enforcement actions: 33.2 million items on Facebook and Instagram from January through June
Global proactive detection: Over 97% of items were found proactively, according to Meta
India proactive detection: More than 98% of content on Facebook and Instagram was found and addressed before anyone reported it, according to Meta
New ad detection: A large language model system looks for suspected signposting in ads
Other measures: Meta said it improved destination assessment, added AI-driven sweeps and a red-teaming AI agent, and strengthened detection of banned users creating new accounts

theprint.in · 2 hrs ago