1 month ago

Rising Delivery Fees Push Budget Food Apps into Spotlight

Rising Delivery Fees Push Budget Food Apps into Spotlight
A narrow margin · financialexpress.com

Food delivery apps in India are charging more for each order.

Swiggy and Zomato now take about Rs 17 and Rs 15 per order, up from just a few rupees.

Because of this, new cheap apps like Ownly and Toing are becoming popular.

Ownly, run by Rapido, plans to open in many big cities.

Experts worry that cutting prices too much might hurt the companies and the restaurants that use them.

Key facts

Swiggy platform fee
Rs 17.58 (incl. taxes)
Zomato platform fee
Rs 14.90 (incl. taxes)
Ownly expansion cities
Delhi NCR, Hyderabad, Mumbai, Kolkata, Pune, Chennai
Toing launch year
2025
Ownly average daily orders
Rs 3,000

Quotes

Deepinder Goyal

Vice‑chairman & non‑executive director, Eternal (parent of Zomato)

“"These platforms are offering the same restaurants, similar or longer delivery times, and lower menu prices funded by lower commissions and delivery fee — making the revenue gap even more unsustainable. There’s no new use case being unlocked here. The customer traction is purely price-driven, and price-driven traction without structural economics tends to resolve itself,"”
financialexpress.com
“"In the online food delivery segment price will play a differentiator but if you do not complement it with choice and experience, it will be difficult to retain users,"”
financialexpress.com

Sources

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