3 weeks ago
Acer India targets premium PCs, gaming to grow market share
Acer is a company that makes computers.
In India, Acer is the second-biggest seller of computers.
Acer wants to grow even more by selling better computers, gaming computers, and more computers in shops.
Lately, the parts that computers need, like memory and storage, have become more expensive.
That has made computers cost more money.
Acer still makes cheaper computers for people who cannot spend too much, starting around 27,000 rupees.
Acer's gaming computers used to be very popular, but fewer people are buying them now.
Acer wants to win those gaming customers back.
The company is also making more computers inside India.
Acer's leader says the plan is good for Acer and for everyone who sells Acer computers.
Acer India plans to expand its PC market share by focusing on premium laptops, gaming PCs and offline retail, chief sales officer Sanjeev Mehtani said.
Acer was India's second-largest PC maker in Q1 2026 with a 21.3% market share, up from 15.3% a year earlier, according to IDC data.
Acer's gaming PC market share has declined to around 11% from nearly 20% due to GPU supply constraints and pricing pressures, with a target of returning to more than 20%.
Rising memory and storage costs are pushing up PC prices, but Acer has not exited the entry-level segment, introducing products in the Rs 27,000-30,000 range.
Acer's premium PC market share stands at about 3.7%, and its commercial products have 21-51% localisation, with more devices now manufactured in India.
- Who
- Acer India, represented by chief sales officer Sanjeev Mehtani, with market data from IDC.
- What
- Acer India outlined a strategy to grow its PC market share through premium laptops, gaming PCs and offline retail, while facing rising memory and storage costs.
- Where
- India
- When
- Q1 2026 for the market share data; the strategy was announced in the current period.
- Why
- To consolidate recent market share gains, expand in under-penetrated segments and restore its gaming PC share to more than 20%.
Key facts
- Company
- Acer India
- Spokesperson
- Sanjeev Mehtani, Chief Sales Officer
- India PC market position (Q1 2026)
- Second-largest PC maker with 21.3% share, up from 15.3% a year earlier
- Gaming PC market share
- Around 11%, down from nearly 20%; target of more than 20%
- Premium PC market share
- Approximately 3.7%
- Entry-level PC pricing
- Rs 27,000-30,000
- Commercial product localisation
- 21-51%
- Focus segments
- Enterprise, SMBs, gaming, AI PCs, premium products and offline retail
Quotes
Sanjeev Mehtani
Chief sales officer, Acer India
“"The focus is to sustain the number, and to make sure the business is profitable for everyone in the ecosystem, not just for Acer."”
financialexpress.com
“"The erosion in gaming was partly offset by stronger performance in non‑gaming consumer PCs."”
financialexpress.com
Sources
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