17 hrs ago
Hyderabad Approves New Rules for Temporary and Hyperlocal Ads
The state government has made new rules for temporary and neighbourhood advertisements in the CURE area.
Each ward will have approved places where these ads can go.
People must book a place using the MyCURE or advertisement app.
Booking opens seven days before the ad date, and one phone number can book only one slot at a time.
Ads need a QR code showing booking information and the printer ID.
Temporary ads can stay for three days, while neighbourhood ads can stay for seven days.
The rules also limit how large each type of ad can be.
Ads cannot block roads, signs, signals or CCTV cameras, or be put on several protected structures and public facilities.
Authorities can remove unauthorised ads and recover fines and removal costs from the person responsible.
The state government approved guidelines for temporary and hyperlocal advertising in the CURE area.
Each ward will have five to 10 temporary-ad locations and 25 to 50 hyperlocal-ad locations, approved by the deputy commissioner.
Applicants must book through the MyCURE or advertisement app; slots open seven days ahead, and each mobile number may hold one slot at a time.
Temporary ads may run for up to three days and measure no more than 18x18 feet; hyperlocal ads may run for seven days and measure up to 6x6 feet.
Unauthorised or improperly placed ads can be removed, with fines and removal costs charged to the responsible person.
- Who
- The state government approved the guidelines; ward-level advertisement nodal officers and the commissioners of GHMC, Cyberabad Municipal Corporation and Malkajgiri Municipal Corporation are involved in implementation.
- What
- Guidelines set booking, location, size, duration and enforcement rules for temporary and hyperlocal advertisements.
- Where
- The CURE area, Hyderabad.
- When
- The guidelines were approved; booking slots will open seven days in advance.
- Why
- To regulate temporary and hyperlocal advertising and prevent unauthorised ads and obstruction of public infrastructure or movement.
Regulation and order
Advertising access
Limits on ad placement
Regulation and order
The guidelines prohibit ads on specified infrastructure and require them not to obstruct traffic, pedestrians, signs, signals or CCTV visibility.
Advertising access
The rules provide designated, bookable locations for temporary and hyperlocal advertisements, including notices for classes, rentals, missing people or dogs, and community events.
Enforcement and booking controls
Regulation and order
Unauthorised advertisements can be removed immediately, with fines and removal costs charged to the responsible person.
Advertising access
Applicants can book approved slots through an app, subject to limits on booking timing and one slot per mobile number.
Key facts
- Temporary-ad locations per ward
- 5 to 10
- Hyperlocal-ad locations per ward
- 25 to 50
- Temporary-ad limit
- Maximum three days; maximum size 18x18 ft
- Hyperlocal-ad limit
- Maximum seven days; maximum size 6x6 ft
- Booking
- Through the MyCURE or advertisement app; slots open seven days ahead
- Booking restriction
- One slot at a time per mobile number
- Ad identification
- Approved advertisements must carry a QR code with booking details and printer ID
- Enforcement
- Municipal, police or HYDRAA authorities may remove unauthorised ads; fines and removal costs may be recovered from the responsible person
Sources
Related news
Kolkata Removes Puja Banners Breaching Advertising Guidelines
KMC Requires NOCs for Durga Puja Advertising Hoardings This Year
Ameet Satam Seeks Strict Action on Mumbai’s Illegal Hoardings
Mumbai Civic Body Tightens Advertising Rules Before Major Festivals
Mumbai Mayor Launches Zero-Tolerance Campaign Against Illegal Banners
Mumbai BMC Targets Illegal Posters, Banners And Hoardings
Hyderabad Begins Restoration of Nizam-Era Stepwell
HYDRAA protects two Hyderabad-area water bodies from encroachment
HYDRAA Begins Restoration of Historic Uta Bowli at Hyderabad Lake
HYDRAA Rushes Lake Restoration Works Ahead Of Dasara
