15 hrs ago

Mumbai Mayor Launches Zero-Tolerance Campaign Against Illegal Banners

Mumbai Mayor Ritu Tawde wants the city to have fewer illegal banners and posters.

She says the rules should be enforced throughout the year.

Her campaign connects this goal with using clay idols during the Ganesh festival.

She plans to ask political parties and residents to help.

The civic administration may fine people who put up unauthorised displays.

In serious cases, officials may file police reports.

Approved banners may need a permit number and a QR code.

The city is also considering online applications and a system to respond to complaints within 72 hours.

Key facts

Campaign slogan: “Shadu Bappa for 10 Days – Flex-Free Mumbai for 365 Days.”
Announcement date: October 5, 2026.
Displays targeted: Unauthorised flex banners, hoardings, posters and stickers.
Permit details proposed: Licence number, validity details, printer’s name and a QR code.
Complaint response proposal: A 72-hour response mechanism for complaints.
Other proposed measures: Penalties, FIRs in serious cases, possible blacklisting of repeat offenders, and scientific recycling of seized material.
Digital permissions: The BMC plans a digital single-window system for advertising permissions.

freepressjournal.in · 15 hrs ago