3 weeks ago
Postal Circle eyes record sales for Har Ghar Tiranga flags
Every year, India celebrates its Independence Day, and people are encouraged to fly the national flag.
The campaign that asks everyone to put a flag at their home is called Har Ghar Tiranga.
This year, the postal department in West Bengal is selling lots and lots of flags.
The West Bengal government ordered two million flags, and another department ordered 45,000 more.
People can buy flags at post offices or online from August 9 until August 14.
Last year, people bought thousands of flags, and this year even more are expected.
So many flags were ordered that the postal department asked for extra stock from New Delhi.
The flags are being sent through thousands of post offices.
This is the fifth year of the campaign, and it is special because it honors a famous Indian song called Vande Mataram.
It is a way for everyone to show love for their country before Independence Day.
India Post's West Bengal Postal Circle expects record national flag sales under the 'Har Ghar Tiranga' campaign after receiving a two million flag order from the West Bengal government.
The Information and Cultural Affairs Department of the Andaman and Nicobar Islands placed an additional order for 45,000 flags.
Flag sales began on 9 August across all state post offices through online and offline channels and will continue until 14 August.
In the 2025 campaign, offline sales crossed 2.5 lakh flags while online orders reached 60,000.
The fifth-year 2026 campaign is dedicated to the 150th anniversary of India's National Song, Vande Mataram, and the West Bengal government plans to distribute 70 lakh flags before Independence Day.
- Who
- India Post's West Bengal Postal Circle, with flag orders from the West Bengal government and the Andaman and Nicobar Islands Information and Cultural Affairs Department.
- What
- A record sales push for national flags under the Har Ghar Tiranga campaign, ahead of Independence Day.
- Where
- Across West Bengal, Sikkim, and the Andaman and Nicobar Islands, through India Post's network of 9,087 post offices.
- When
- Flag sales started on 9 August and run until 14 August 2026.
- Why
- To fulfil patriotic demand for the Har Ghar Tiranga campaign, now in its fifth year and dedicated to the 150th anniversary of India's National Song, Vande Mataram.
Key facts
- Campaign
- Har Ghar Tiranga
- West Bengal government flag order
- 2 million (20 lakh) flags
- Andaman and Nicobar I&C Department order
- 45,000 flags
- Sales period
- 9 August to 14 August
- Post offices selling flags
- 9,087 across West Bengal, Sikkim, and Andaman and Nicobar Islands
- Sub-post offices in distribution network
- Over 2,200
- West Bengal distribution plan
- 70 lakh flags before Independence Day, nearly 20 lakh sourced from India Post
- 2026 campaign milestone
- Fifth year; dedicated to 150th anniversary of Vande Mataram
Quotes
Chief Minister Suvendu Adhikari
Chief Minister of West Bengal
“"The West Bengal government’s plan to distribute 70 lakh national flags before Independence Day includes nearly 20 lakh flags sourced directly from India Post."”
thestatesman.com
“"Online orders reached 60,000 last year, and offline sales continued to dominate, having crossed 2.5 lakh flags during the previous campaign in 2025."”
thestatesman.com
Sources
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