3 weeks ago

Xiaomi Launches Mijia Brand in India, Plans Major Appliances

Xiaomi Launches Mijia Brand in India, Plans Major Appliances
Xiaomi Launches Mijia in India and Prepares to Introduce Major Appliances Soon · thehansindia.com

Xiaomi is a company that makes phones, TVs, and other cool gadgets.

It has been selling its products in India for 12 years.

Now Xiaomi has started a new brand in India called Mijia, which means 'Mi Home.'

Mijia will be the name on Xiaomi's home and lifestyle products, like air purifiers.

Xiaomi also wants to sell big appliances, like refrigerators and washing machines, in India soon.

We don't know yet exactly which appliances will come first or when.

Around the world, Mijia has more than 200 different kinds of products.

These include robot vacuums, electric toothbrushes, and smart scales.

Xiaomi's goal is to make all its gadgets work together as one connected family.

The company calls this big idea 'Human x Car x Home.'

Key facts

Brand
Mijia by Xiaomi
Meaning of Mijia
Mi Home
Xiaomi India brands
Xiaomi, Redmi, Poco, Mijia
Global Mijia product categories
Over 200
Known Mijia products
Robot vacuums, smart air purifiers, electric toothbrushes, scales, smart appliances
Strategy
Human x Car x Home (unveiled 2023)
Xiaomi's time in India
12 years
Xiaomi India COO
Sudhin Mathur

Quotes

Sudhin Mathur

COO of Xiaomi India

“Over the past 12 years, Xiaomi has consistently evolved alongside Indian consumers, expanding from smartphones to a broader portfolio of consumer technology.”
thehansindia.com

Sources

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