3 weeks ago
Xiaomi Launches Mijia Brand in India, Plans Major Appliances
Xiaomi is a company that makes phones, TVs, and other cool gadgets.
It has been selling its products in India for 12 years.
Now Xiaomi has started a new brand in India called Mijia, which means 'Mi Home.'
Mijia will be the name on Xiaomi's home and lifestyle products, like air purifiers.
Xiaomi also wants to sell big appliances, like refrigerators and washing machines, in India soon.
We don't know yet exactly which appliances will come first or when.
Around the world, Mijia has more than 200 different kinds of products.
These include robot vacuums, electric toothbrushes, and smart scales.
Xiaomi's goal is to make all its gadgets work together as one connected family.
The company calls this big idea 'Human x Car x Home.'
Xiaomi launched Mijia, its global smart home and lifestyle brand, in India.
Xiaomi India home products will now be branded 'Mijia by Xiaomi,' making Mijia its fourth brand alongside Xiaomi, Redmi, and Poco.
The company plans to introduce major appliances in India under Mijia, though no specific products or launch dates were announced.
Globally, Mijia spans over 200 product categories, including robot vacuums, smart air purifiers, and electric toothbrushes.
The launch supports Xiaomi's 'Human x Car x Home' strategy, unveiled in 2023, which connects devices through Xiaomi HyperOS.
- Who
- Xiaomi, whose India operations are led by COO Sudhin Mathur
- What
- Launched Mijia, its global smart home and lifestyle brand, in India and announced plans to introduce major appliances under the brand
- Where
- India
- When
- On the occasion of Xiaomi's 12th anniversary in India; no specific date was given
- Why
- To strengthen its smart home ecosystem in India and advance the 'Home' dimension of its global 'Human x Car x Home' strategy
Key facts
- Brand
- Mijia by Xiaomi
- Meaning of Mijia
- Mi Home
- Xiaomi India brands
- Xiaomi, Redmi, Poco, Mijia
- Global Mijia product categories
- Over 200
- Known Mijia products
- Robot vacuums, smart air purifiers, electric toothbrushes, scales, smart appliances
- Strategy
- Human x Car x Home (unveiled 2023)
- Xiaomi's time in India
- 12 years
- Xiaomi India COO
- Sudhin Mathur
Quotes
Sudhin Mathur
COO of Xiaomi India
“Over the past 12 years, Xiaomi has consistently evolved alongside Indian consumers, expanding from smartphones to a broader portfolio of consumer technology.”
thehansindia.com







