1 week ago
Akshay Kumar Joins Acer to Lead Smarter Home Expansion
Acer is a technology company that makes computers and home appliances.
It has chosen actor Akshay Kumar to represent its brand.
The partnership will promote something called the House of Acer.
This includes laptops and other computing devices, along with televisions, air conditioners and washing machines.
Acer wants these products to work together as part of a modern home.
The company says technology should make daily life easier and healthier.
Akshay said technology is important in his work, travel, fitness and family life.
Acer believes his discipline and popularity across generations match its plans.
The partnership is being announced as Acer celebrates important milestones in its global and Indian operations.
Acer has named actor Akshay Kumar its brand ambassador in India.
The partnership will promote Acer’s House of Acer ecosystem of computing products and home appliances.
House of Acer includes laptops, televisions, air conditioners, washing machines and other home solutions.
Acer said Kumar’s performance, discipline and cross-generational appeal fit its evolving consumer strategy.
The collaboration comes as Acer marks 50 years globally and 27 years of operations in India.
- Who
- Acer and actor Akshay Kumar, with comments from Acer India Group President and Managing Director Harish Kohli.
- What
- Acer appointed Akshay Kumar as brand ambassador and will use the partnership to promote its House of Acer home-technology ecosystem.
- Where
- India; the announcement identifies Mumbai as the dateline.
- When
- The partnership was announced as Acer marks 50 years of global operations and 27 years in India.
- Why
- Acer wants to strengthen the House of Acer proposition and expand beyond personal computing into home technology categories.
Key facts
- Brand ambassador
- Akshay Kumar
- Company milestone
- 50 years of global operations
- India milestone
- 27 years of operations in India
- Home-technology initiative
- House of Acer
- Home-appliance brand
- Acerpure
- Featured product categories
- Laptops, televisions, air conditioners and washing machines
- Acer India executive
- Harish Kohli, President and Managing Director, Acer India Group








