Hans Schafer Helped Expand Latin Music’s Stadium Touring

Hans Schafer has helped Live Nation plan tours for Latin artists around the world.

A major turning point came in 2021, when Los Bukis played two shows at SoFi Stadium.

The shows helped show that Spanish-language acts could draw stadium crowds in the United States.

Latin tours made up 15.8% of the top 100 tours’ gross revenue in 2024, up from 6.8% in 2015.