Business · Companies · 1 day ago
LVMH buys fitness competition brand Hyrox
LVMH has bought the Hyrox brand.
Hyrox events combine running with high-intensity exercises similar to CrossFit.
Participants can compete alone or in teams.
The events are held in an energetic atmosphere.
The format has grown popular enough to attract LVMH's attention.
The acquisition means the brand is now owned by LVMH.
No further plans for Hyrox were given.
LVMH has bought Hyrox, a fitness brand built around high-intensity exercise.
Hyrox combines running with CrossFit-style exercises.
The events can be done alone or in teams.
Hyrox has attracted attention amid growing enthusiasm for the sport.
- Who
- LVMH bought the Hyrox brand.
- What
- The luxury group acquired a high-intensity fitness brand combining running and CrossFit-style exercises.
- When
- The acquisition was reported on October 10, 2026.
- Where
- Not stated.
- Why
- Not stated.
This story does not have two clearly opposing sides.
No direct quotes in the coverage so far.
This story does not have a timeline yet.
- Buyer
- LVMH
- Brand
- Hyrox
- Reported date
- October 10, 2026
- Format
- Running combined with high-intensity CrossFit-style exercises
- Event participation
- Individual or team
Sources
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