Business · Economy · 1 day ago
Xuzhou’s Gulou district sees higher holiday sales and visitor numbers
Xuzhou’s Gulou district in eastern China attracted more visitors and spending during the National Day holiday.
Five major shopping centers and retail streets recorded sales of more than 210 million yuan, up 17.1% from a year earlier.
Their combined foot traffic reached 4.59 million, up 10.7%, and visits from outside the district increased by 14.4%.
Businesses and attractions offered activities ranging from racing simulators and pet-friendly shopping to traditional crafts, cultural events and sports competitions.
The district also used cultural sites such as the Guishan Han Tomb to connect local history with visitor experiences and souvenirs.
The effort reflects a shift from shopping alone toward activities that encourage people to spend more time in the area.
The figures show that holiday crowds brought a boost to local businesses, though no longer-term results are given.
During China’s National Day holiday, five monitored shopping complexes and commercial streets in Gulou district, Xuzhou, recorded sales of more than 210 million yuan, up 17.1% from a year earlier.
The same commercial areas received 4.59 million visits, a year-on-year increase of 10.7%, while the number of visitors from outside the district rose 14.4%.
Gulou businesses promoted experience-focused activities, including a racing simulator, pop-up events, pet-friendly services, performances and new retail outlets.
Cultural attractions combined heritage with visitor activities, and Gulou’s Guishan Han Tomb recorded more than 30,000 visitors a day for three consecutive days.
The district also linked commerce and tourism with sports, family activities and cultural events, aiming to encourage longer stays and sustain holiday spending.
- Who
- Gulou district authorities, businesses, cultural attractions and visitors
- What
- A report on National Day holiday tourism and consumer spending in Gulou
- When
- The National Day holiday; the article was published on 10 October 2026
- Where
- Gulou district, Xuzhou, China
- Why
- To turn holiday visitor numbers into sustained tourism and consumer activity
This story does not have two clearly opposing sides.
Visitors need to take part and experience the fun for intangible cultural heritage to truly come alive and be passed on.
I recited 'Shui Diao Ge Tou' with 'Su Shi' and played the pass-the-drum game. My mother had a health consultation. We’re also planning to watch an outdoor movie here tonight.
This notebook really speaks to me!
Visitor numbers at Guishan Scenic Area were each more than 37% higher than on the corresponding days a year earlier.
Tea brand Dongfang Molan opened and held competitions to attract holiday visitors.
Five monitored commercial complexes and streets in Gulou recorded sales exceeding 210 million yuan and 4.59 million visits.
China News Service published its report on Gulou’s holiday consumption and tourism.
- Sales at five monitored commercial areas
- More than 210 million yuan; up 17.1% year on year
- Visits to five monitored commercial areas
- 4.59 million; up 10.7% year on year
- Visitors from outside Gulou
- Total increased 14.4% year on year
- Guishan Han Tomb daily visitors
- More than 30,000 for three consecutive days
- Dongfang Molan opening
- 3 October
Sources
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