Business · Companies · 2 hrs ago
Volvo to distribute Lynk & Co cars in Europe, aiming to boost dealer profits
Volvo Cars will become the exclusive importer of Lynk & Co in Europe.
Both car brands are owned by China’s Geely, while Volvo retains its Swedish identity and has a strong position in Europe’s premium-car market.
Volvo Car Spain chief executive José María Galofré says the arrangement should increase sales and profit for Volvo’s dealer network.
Dealers can use their existing sales and repair networks to serve both brands.
Spain is Lynk & Co’s second-largest European market, after Sweden.
Galofré says Chinese brands have gained nearly 15% of Spain’s car market, taking sales from other competitors because the market is not expected to grow much.
Volvo’s Spanish sales reached 10,661 registrations through September, up 2.5%, and Galofré expects sales to rise almost 5% in 2026.
He says Volvo’s biggest growth will come in 2027.
Volvo will distribute Lynk & Co cars in Europe, a move expected to increase sales volume and margins for Volvo dealers.
Lynk & Co is owned by China’s Geely, which also owns 78% of Volvo.
José María Galofré, CEO of Volvo Car España, said the distribution arrangement would benefit both brands.
Spain is Lynk & Co’s second-largest European market, behind Sweden, according to Galofré.
Galofré said Chinese brands have captured almost 15% of the Spanish car market.
- Who
- Volvo will distribute cars made by Lynk & Co, a Geely-owned brand.
- What
- Volvo is taking control of Lynk & Co’s distribution in Europe, aiming to raise dealer sales volume and margins.
- When
- Not stated.
- Where
- Europe.
- Why
- Volvo says its dealer and workshop network can create sales and service synergies, while adding volume and profitability.
This story does not have two clearly opposing sides.
Volvo taking charge of Lynk & Co distribution in Europe will be good for both brands, as it will increase profitability.
It is a win-win.
The new Chinese brands are not complementary, they are substitutes.
Geely acquired Volvo from Ford.
Expansión reported that Volvo would take control of Lynk & Co distribution in Europe.
Volvo had recorded 10,661 registrations in Spain, up 2.5% year on year.
- Lynk & Co owner
- Geely
- Geely’s Volvo stake
- 78%
- Lynk & Co’s second-largest European market
- Spain, behind Sweden
- Volvo registrations in Spain through September
- 10,661, up 2.5%
- Chinese brands’ Spanish market share
- Almost 15%
Sources
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