Entertainment · K-Culture & Anime · 8 hrs ago
Choreographer Simeez describes starting shoe brand with little money
Simeez, a member of the Korean dance crew Lachica, spoke about her career on MBC’s The Manager.
She works as a choreographer and runs a shoe brand, handling design and marketing as well as other business tasks.
She said she started the business before graduating college with ₩300,000 in capital.
At first, she packed the products at home and lived with cockroaches.
The brand’s annual sales were reported as ₩600 million in 2022, and its shoes have been worn by singers including aespa, IU and BLACKPINK.
Simeez has also worked as IVE’s performance director for three years.
She said she values dancers’ character as well as their skill and wants to treat them fairly, including in pay.
Choreographer and Lachica member Simeez said she started her shoe business with ₩300,000, about $224.
She shared the story on MBC’s The Manager, which featured her work as a choreographer and shoe-brand CEO.
Simeez said she packed products at home and lived with cockroaches while trying to avoid losses.
The brand’s annual sales were reported as ₩600 million, about $448,000, as of 2022.
She said she aims to treat dancers fairly and considers both their skill and character when working with them.
- Who
- Simeez, a choreographer, Lachica member and shoe-brand CEO.
- What
- She described starting her shoe business with ₩300,000 and recalled packing products at home.
- When
- She spoke on a program broadcast on the night of October 10; the article was published October 11, 2026.
- Where
- On MBC’s The Manager. The article does not state where she started the business.
- Why
- She said she had little money and tried to avoid going into the red.
This story does not have two clearly opposing sides.
The capital was ₩300,000 KRW (about $224 USD). I tried to avoid going into the red as much as possible because I had no money.
I packed the products myself at home and lived with cockroaches.
I believe performers are the ones who raise the quality of the stage. Since they have to work long-term, character is important, too. In that sense, I want to make sure I treat them fairly.
Simeez said she started her shoe business.
The brand’s annual sales were reported as ₩600 million.
MBC’s The Manager featured Simeez discussing her work and business.
Koreaboo published its article about Simeez’s account.
- Starting capital
- ₩300,000 KRW (about $224 USD)
- Annual sales
- ₩600 million KRW (about $448,000 USD) as of 2022
- TV program
- MBC’s The Manager
- Business start
- Before Simeez graduated college
- Brand customers
- aespa, IU and BLACKPINK are named as singers who have worn the shoes
Sources
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