Business · Companies · 54 mins ago
Zurich Zoo drops its iconic red “h” after 30 years
Zurich Zoo is changing its logo and removing its iconic red “h.”
The letter has been part of the zoo’s branding for 30 years.
The change follows a global trend in which many logos have come to look similar.
Some people describe such logos as soulless and interchangeable.
A design strategist explains the thinking behind the change.
No further details about the new logo or what happens next are given.
Zurich Zoo is dropping its iconic red “h” after 30 years.
The change follows a global trend in logo design.
A design strategist explains the rationale behind the decision, but the article excerpt gives no details.
- Who
- Zurich Zoo.
- What
- It is dropping its iconic red “h” from its logo.
- When
- After 30 years; the exact date of the change is not stated.
- Where
- Zurich, Switzerland.
- Why
- The zoo is following a global trend in logo design.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Logo element
- Iconic red “h
- Duration
- 30 years
- Location
- Zurich, Switzerland
- Reason stated
- The change follows a global trend in logo design
Sources
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