Business · Companies · 6 hrs ago
Rakuten TV plans audience measurement in Italy from 2027
Rakuten TV expects to start measuring its channel audiences in Italy in 2027.
The company already measures audiences in the UK through the Barb system.
Its chief executive, Cédric Dufour, says measurement will help show advertisers whether their spending is producing results.
This matters as advertisers move money from traditional television to connected TV, where ads can be more targeted.
Rakuten TV’s free, ad-funded channels compete with large streaming services and traditional broadcasters.
Its business division is also expanding beyond Europe, with channel licensing in the US and Middle East and technical services in Japan.
The company says its next step in the Middle East is to launch channels in the United Arab Emirates and Saudi Arabia by the end of the year.
Rakuten TV expects to begin audience measurement of its channels in Italy in 2027.
CEO Cédric Dufour said advertisers need verifiable data on campaign results and returns on investment.
Rakuten TV is expanding its business-to-business FAST services beyond Europe to the United States, the Middle East and Japan.
In the United States, Rakuten TV Comedy and Rakuten TV Action are already available on TCLtv+.
The company plans to launch two FAST channels in the United Arab Emirates and Saudi Arabia by the end of 2026.
- Who
- Rakuten TV, whose CEO is Cédric Dufour.
- What
- The company plans to extend audience measurement to Italy in 2027 and is expanding its business-to-business FAST services internationally.
- When
- Audience measurement in Italy is expected in 2027. The international expansion was announced at Mipcom in Cannes.
- Where
- Italy, the United States, the Middle East and Japan.
- Why
- Advertisers want verifiable audience and campaign data to assess returns on investment.
This story does not have two clearly opposing sides.
Rakuten TV Comedy and Rakuten TV Action are available on TCLtv+ in the United States.
Rakuten TV plans to launch Rakuten TV Top Movies and Rakuten TV Action in the United Arab Emirates and Saudi Arabia.
Rakuten TV expects to begin audience measurement of its channels in Italy.
- Italy audience measurement
- Expected in 2027
- United States channels
- Rakuten TV Comedy and Rakuten TV Action on TCLtv+
- Middle East launch
- Rakuten TV Top Movies and Rakuten TV Action planned for the United Arab Emirates and Saudi Arabia by the end of 2026
- Japan distribution
- Rakuten TV Enterprise will provide technical integration for FAST channels on R Channels
- International expansion
- United States, Middle East and Japan
What people are saying
We will extend measurement in every country in the coming months.
I think it will be in 2027. Having a product is not enough. We have to measure traffic, provide signals and data to advertisers.
Advertisers are shifting their budgets from traditional television to connected TV.
With streaming they can make much more targeted advertising.
Sources
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