Business · Economy · 9 hrs ago
Italian door-to-door sellers value flexible hours, survey finds
Door-to-door sales in Italy employs about 100,000 people, and nearly three quarters do it to supplement other income.
About 90% are women, and 78% use digital tools regularly to support their work.
In a survey of about 8,500 workers, nine in ten said work-life balance and control over their time were important.
The findings suggest flexibility is a major reason people choose the job.
Direct contact also remains central: nearly 94% said they often build trusting relationships with customers.
More than 70% have worked in the sector for at least four years, and 63.1% were satisfied with their earnings.
The survey also found that 91% were satisfied with the work overall, while nearly 61% would recommend it to others.
A survey found that nine in 10 Italian door-to-door sellers value work-life balance and control over their time.
The first Univendita-Confcommercio observatory surveyed about 8,500 workers.
About 100,000 people work in door-to-door sales in Italy, and nearly three-quarters do it to supplement their income.
Around 90% of workers in the sector are women, while 78% regularly use digital tools to support their work.
The survey also found that 91% of respondents were satisfied with their work.
- Who
- About 8,500 Italian door-to-door sales workers surveyed by the Univendita-Confcommercio observatory.
- What
- The survey found that nine in 10 value work-life balance and managing their own time.
- When
- The article was published on 13 October 2026; the survey period is not stated.
- Where
- Italy.
- Why
- Respondents value the ability to manage their time and balance work with other parts of life.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Survey sample
- About 8,500 workers
- Italian door-to-door sales workforce
- About 100,000 people
- Work-life balance and control over time
- Valued by nine in 10 respondents
- Regular use of digital tools
- 78%
- Satisfied with their work
- 91%
What people are saying
la vendita diretta è un settore etico e meritocratico, congeniale per chi desidera l’autonomia responsabile sul lavoro, per chi cerca flessibilità, occasioni di carriera e guadagni commisurati al merito.
Sources
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