Business · Economy · 2 days ago
Mandalika Grand Prix gives local businesses a chance to reach new customers
The Pertamina Grand Prix of Indonesia is taking place from 9 to 11 October at the Mandalika circuit in Lombok, West Nusa Tenggara.
The international motorcycle race is drawing visitors from across Indonesia and abroad.
Local small businesses are using the event and its festival area to introduce their products to those visitors.
Malindo Coffee sells compact coffee sticks designed as easy-to-carry souvenirs, while Sate Ibu Lilik is presenting chicken sate lilit.
Estuaria Salt turns locally sourced salt into products including aromatherapy, bath salts, massage oil and candles, creating higher-value goods from farmers’ salt.
The businesses say the event could help them gain customers and recommendations beyond the region, and Estuaria Salt says its approach also supports local fishing families.
Pertamina says the event can bring economic activity and wider business connections alongside the racing.
The Pertamina Grand Prix of Indonesia 2026 is giving local small businesses a chance to reach visitors and expand their markets.
The motorcycle race is being held at the Pertamina Mandalika International Circuit in Lombok, West Nusa Tenggara, from October 9 to 11, 2026.
Malindo Coffee is promoting portable coffee sticks, while Sate Ibu Lilik is introducing chicken satay and Estuaria Salt is selling products made from local salt.
Business owners say the event can help visitors discover local products and share their experiences with others.
Pertamina says the event can create economic activity around the circuit and give small businesses a wider platform.
- Who
- Local small businesses, including Malindo Coffee, Sate Ibu Lilik and Estuaria Salt, are taking part.
- What
- The Grand Prix is giving local businesses a chance to promote their products and reach new customers.
- When
- October 9–11, 2026.
- Where
- Pertamina Mandalika International Circuit, Lombok, West Nusa Tenggara, Indonesia.
- Why
- The event brings visitors from Indonesia and abroad, creating a wider market for local products.
This story does not have two clearly opposing sides.
Mandalika is a super-priority destination that attracts global tourists. These highly mobile tourists need souvenirs and coffee that are served and packaged practically. Therefore, Malindo Coffee has innovated by creating the first coffee sticks in Lombok. We hope that when the world sees Mandalika, they also take home local products from Malindo.
The event is a space for introduction. We hope the experience of tasting local food can lead to recommendations shared from one person to another.
We want to promote local salt, handcrafted by the wives of fishermen.
There is economic activity around it, products get a platform, and business owners get the chance to expand their networks.
This story does not have a timeline yet.
- Event dates
- October 9–11, 2026
- Venue
- Pertamina Mandalika International Circuit, Lombok
- Malindo Coffee product
- Coffee sticks described as the first in Lombok
- Estuaria Salt raw material
- Local salt bought for Rp5,000–Rp6,000 per kilogram
- Product prices
- Rp20,000–Rp100,000
Sources
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