Entertainment · Gaming · 5 hrs ago
Xbox CEO says company will back major franchises and create new games
Xbox CEO Asha Sharma says the company will support its biggest game franchises and keep creating new ones.
She made the comments at an Xbox Town Hall as the company reshapes its games business.
The restructuring over the past summer included thousands of job losses and changes to some studios.
Sharma said relying only on familiar series would not secure Xbox’s future, and that new games should reach new audiences.
Some studios known for creative projects have been spun off or shut down, raising questions about room for new ideas.
One upcoming example is Clockwork Revolution, planned as an Xbox Series X|S exclusive next year.
Sharma also said Xbox wants its strongest games to become major global franchises, while further changes to its studios may be considered.
Xbox CEO Asha Sharma said the company will back its strongest franchises and continue creating new intellectual property.
She said relying only on past successes would not help Xbox survive or reach future audiences.
Sharma said she wants Xbox’s major games to become global billion-dollar franchises.
She made the comments at an Xbox Town Hall, according to Windows Central.
- Who
- Xbox CEO Asha Sharma.
- What
- She said Xbox will support its strongest franchises and keep creating new intellectual property.
- When
- At an Xbox Town Hall during the week before October 12, 2026.
- Where
- Not stated.
- Why
- Sharma said Xbox must find new ways to reach new audiences and cannot rely only on past successes.
This story does not have two clearly opposing sides.
Xbox underwent restructuring that included job cuts and divestitures.
Sharma discussed Xbox’s content plans at an Xbox Town Hall.
- CEO
- Asha Sharma
- Town hall
- Xbox Town Hall
- Existing franchises
- Fallout, Call of Duty, Candy Crush and World of Warcraft
- New intellectual property
- Sharma said Xbox should continue creating enduring new IP
What people are saying
We're backing our strongest franchises. I want our great games to become great global billion-dollar franchises.
We will not survive if we only revive on the past.
We have to find new ways, and courage, to have invention on new IP, that reaches new sets of audiences.











