Entertainment · Gaming · 1 hr ago

Hamilton brings its film and gaming heritage to a Modern Warfare 4 watch

Hamilton brings its film and gaming heritage to a Modern Warfare 4 watch

Hamilton, a watchmaker led by CEO Francesca Ginocchio, is preparing a special edition tied to Call of Duty: Modern Warfare 4.

The game is due to launch in a few weeks, according to the story.

Hamilton has a long history in entertainment, with watches appearing in more than 300 movies.

Its film links include work with directors Christopher Nolan and Denis Villeneuve.

The company began gaming collaborations in 2021 with a watch made for Far Cry 6, and it also sold 1,983 real-world versions.

Ginocchio says gaming is a newer part of the brand’s entertainment identity.

Hamilton is now turning that experience toward the Modern Warfare 4 launch.

What people are saying

Gaming is really a new part of the DNA of a brand linked to entertainment and movies. It’s the next step.
Francesca GinocchioHamilton International CEOvia TechRadar
We have been in more than 300 movies so far, but we keep on trying to update ourselves.
Francesca GinocchioHamilton International CEOvia TechRadar
Basically, we try to do the best watch for the character in the movie or in the game.
Francesca GinocchioHamilton International CEOvia TechRadar

Sources

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