Business · Companies · 2 days ago

Travel agencies report a weaker but better-than-feared summer

Travel agencies report a weaker but better-than-feared summer

Italian travel agencies say summer 2026 brought lower sales than summer 2025, but the results were not as bad as many had expected.

A survey of 230 agencies found that 67% sold less, while about a third had stable or rising sales.

The agencies faced uncertainty from the war in the Middle East, higher fuel costs and customers booking closer to departure.

Egypt became the most-sold destination for nearly two-thirds of the agencies, despite having been seen as badly affected earlier in the season.

Many agencies also had to rearrange trips after flight cancellations, and 82% said their customers were very satisfied.

The findings suggest that travellers value help from agents when plans change, while last-minute booking has become more common.

For winter 2026–27, bookings are reported to be level with or better than last year, but agencies say it is too early to confirm a trend.

What people are saying

A season of mixed results, with the final outcome less severe than expected.
Domenico PellegrinoPresident of Aidit Federturismo Confindustriavia Il Sole 24 Ore
It is when something goes wrong that you understand what a travel agent is for.
Domenico PellegrinoPresident of Aidit Federturismo Confindustriavia Il Sole 24 Ore

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